Since Honey Maid first aired its “This is Wholesome” spot in early March, conservative critics have been spitting vitriol. The graham cracker company’s just-released response to its haters, however, is as sweet as can be.
Remember recently when the cute, seemingly innocuous Cheerios commercial with a biracial family caused a total media ruckus thanks to a bunch of racists?
Well, it would seem a surplus of vocal bigots are on the social media warpath.
On March 10, graham cracker behemoth Honey Maid ran a 30-second spot aimed at reminding us of the wholesomeness of family. The ad — which features a diverse cross section of parents including a single dad, a gay couple, a biracial couple and a military couple — struck a nerve with some conservative watchdog groups, who took to the internet to chastise Honey Maid and rebuke their morals and products.
One such group, One Million Moms, got their collective one million melodramatic selves in a total tizzy over the ad, admonishing, “Nabisco should be ashamed of themselves for their latest Honey Maid and Teddy Graham cracker commercial where they attempt to normalize sin. Right away it shows two men with a baby, followed by other families, and ends with different families pictured including the one with two dads. This commercial not only promotes homosexuality, but then calls the scene in the advertisement wholesome.”
In response to negative feedback, Honey Maid put out a short (but most definitely sweet) statement.
“Today we celebrate all families. From working moms to two moms; stay at home dads to single dads; adopted kids to surrogate kids. Honey Maid recognizes that the reality of family has changed, but the wholesome connections that all families share will endure.”
The classy message, followed with the hashtag #thisiswholesome, was enough to make us sing the graham cracker experts’ praises. What they did next, though, truly blew us away.
The company enlisted two artists to help turn the hate into something else — something better — and documented it. And, well, we’re not going to lie. We may have gotten a little choked up watching the new spot… and then driven straight to the store to stock up on Teddy Grahams.
In our humble opinion, Honey Maid is the kind of company that satisfies the sweet tooth and the soul. See for yourself.
P.S. Why are people still getting hung up on this stuff? To quote a classic, “What the world needs now is love, sweet love/it’s the only thing that there’s just too little of/what the world needs now is love sweet love/no, not just for some, but for everyone.”