Seth Rogen will bring the Sega vs. Nintendo war to life
Here's a movie '80s babies can relate to. Seth Rogen will co-direct a film based on the behind-the-scenes drama of the world's largest video game companies.
Twenty years ago, Sega and Nintendo were in a fierce battle-of-the-consoles. The companies spent years one-upping each other to see who could sell the most units. It was great for video game consumers, but brutal for the businesses. They each wanted to win by any means necessary. Now, Seth Rogen and Evan Goldberg will bring that tumultuous story to theaters.
According to The Playlist, the duo will co-write and direct an adaptation of the book Console Wars. They'll be backed by Oscar-winning producer Scott Rudin, whose credits include No Country for Old Men, The Social Network and The Girl with the Dragon Tattoo. His finances with Rogen and Goldberg's creative vision are the perfect combination.
The official book synopsis for Console Wars describes the time as "vicious, relentless and highly profitable." Over 200 Nintendo and Sega employees were interviewed to give firsthand accounts of what happened.
It was "a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario and the US against Japan."
We had no idea how deep this story went. It's hard to imagine a world without PlayStation or Xbox, but it existed. If anything, Console Wars could be a slice of nostalgia with a side of cold, hard truth.