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“Pour It Up” video: Will Sinead O’Connor write Rihanna next?

Following on the heels of an article I wrote yesterday about the death of feminism via pop princess music videos, Rihanna has released her “Pour It Up” video. It seems Sinead O’Connor has had enough of rampant female exploitation in the music industry and has written Miley Cyrus to tell her so. Let’s open the dialogue with a look at Rihanna’s soft porn, er, video and O’Connor’s letter.


“Pour It Up”

Does Rihanna mean “Bore it up?” Because this video is so mind-numbing, and so tedious in its repetitive use of a tired format, it actually makes us upset. And here’s why. Rihanna is better than this. She’s a talented artist with an incredible voice. We’re not really interested in watching her open-legged, lady-parts-on-display, pole-climbing, a** in the air performance. We are tuning in to be entertained with strong vocals and lyrics. Music videos should be sexy, too, but today’s pop princesses — Britney, Rihanna, Miley Cyrus, Paris Hilton — are abusing the definition of sexy.

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More disturbing yet is this trend in lyrics that tells women they are defined by how much money they can throw in the air — and as Spears points out in “Work Bitch” — women should look hot in a bikini and party in France. These are our loftiest goals as women?

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If we didn’t think this video was annoying, then the lyrics certainly are. “My fragrance on and they love my smell, I still got more money. So who cares about what I spend, I still got more money. My pocket’s deep, I still got more money. I’m going dumb with all my friends, I still got more money.”

Going dumb with all my friends? That about says it all. Be warned, this video is not suitable for work. In fact, it’s not really suitable for anything. Sound off in comments below — are you entertained, or annoyed?

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When you try to cram something down consumers’ throats time and again that they don’t want, they revolt. Sinead O’Connor penned an open letter to Miley Cyrus warning her that the music industry will exploit her, make it look like her idea and cast her aside as she ages and is no longer marketable for her sexuality. Here is O’Connor’s letter in its entirety. Can we get an amen?

“Dear Miley,

I wasn’t going to write this letter, but today i’ve been dodging phone calls from various newspapers who wished me to remark upon your having said in Rolling Stone your “Wrecking Ball” video was designed to be similar to the one for “Nothing Compares” … So this is what I need to say … And it is said in the spirit of motherliness and with love.

I am extremely concerned for you that those around you have led you to believe, or encouraged you in your own belief, that it is in any way “cool” to be naked and licking sledgehammers in your videos. It is in fact the case that you will obscure your talent by allowing yourself to be pimped, whether it’s the music business or yourself doing the pimping.

Nothing but harm will come in the long run, from allowing yourself to be exploited, and it is absolutely NOT in ANY way an empowerment of yourself or any other young women, for you to send across the message that you are to be valued (even by you) more for your sexual appeal than your obvious talent.

I am happy to hear I am somewhat of a role model for you and I hope that because of that you will pay close attention to what I am telling you.

The music business doesn’t give a sh– about you, or any of us. They will prostitute you for all you are worth, and cleverly make you think its what YOU wanted… and when you end up in rehab as a result of being prostituted, “they” will be sunning themselves on their yachts in Antigua, which they bought by selling your body and you will find yourself very alone.

None of the men oggling (sic) you give a sh– about you either, do not be fooled. Many’s the woman mistook lust for love. If they want you sexually that doesn’t mean they give a f— about you. All the more true when you unwittingly give the impression you don’t give much of a f— about yourself. And when you employ people who give the impression they don’t give much of a f— about you either. No one who cares about you could support your being pimped… and that includes you yourself.

Yes, I’m suggesting you don’t care for yourself. That has to change. You ought be protected as a precious young lady by anyone in your employ and anyone around you, including you. This is a dangerous world. We don’t encourage our daughters to walk around naked in it because it makes them prey for animals and less than animals, a distressing majority of whom work in the music industry and its associated media.

You are worth more than your body or your sexual appeal. The world of showbiz doesn’t see things that way, they like things to be seen the other way, whether they are magazines who want you on their cover, or whatever… Don’t be under any illusions… ALL of them want you because they’re making money off your youth and your beauty…which they could not do except for the fact your youth makes you blind to the evils of show business. If you have an innocent heart you can’t recognise those who do not.

I repeat, you have enough talent that you don’t need to let the music business make a prostitute of you. You shouldn’t let them make a fool of you either. Don’t think for a moment that any of them give a flying f— about you. They’re there for the money… we’re there for the music. It has always been that way and it will always be that way. The sooner a young lady gets to know that, the sooner she can be REALLY in control.

You also said in Rolling Stone that your look is based on mine. The look I chose, I chose on purpose at a time when my record company were encouraging me to do what you have done. I felt I would rather be judged on my talent and not my looks. I am happy that I made that choice, not least because I do not find myself on the proverbial rag heap now that I am almost 47 yrs of age… which unfortunately many female artists who have based their image around their sexuality, end up on when they reach middle age.

Real empowerment of yourself as a woman would be to in future refuse to exploit your body or your sexuality in order for men to make money from you. I needn’t even ask the question… I’ve been in the business long enough to know that men are making more money than you are from you getting naked. It’s really not at all cool. And it’s sending dangerous signals to other young women. Please in future say no when you are asked to prostitute yourself. Your body is for you and your boyfriend. It isn’t for every spunk-spewing dirtbag on the net, or every greedy record company executive to buy his mistresses diamonds with.

As for the shedding of the Hannah Montana image… whoever is telling you getting naked is the way to do that does absolutely NOT respect your talent, or you as a young lady. Your records are good enough for you not to need any shedding of Hannah Montana. She’s waaaaaaay gone by now… Not because you got naked but because you make great records.

Whether we like it or not, us females in the industry are role models and as such we have to be extremely careful what messages we send to other women. The message you keep sending is that it’s somehow cool to be prostituted… it’s so not cool Miley… it’s dangerous. Women are to be valued for so much more than their sexuality. we aren’t merely objects of desire. I would be encouraging you to send healthier messages to your peers… that they and you are worth more than what is currently going on in your career. Kindly fire any motherf—er who hasn’t expressed alarm, because they don’t care about you.”

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