YouTube will hold its first ever music awards show this November in a presentation created along with Spike Jonze and hosted by Jason Schwartzman. The event will be live-streamed all over the world on YouTube.
The show will be headlined by Lady Gaga, Eminem and Arcade Fire and feature artists including Lindsey Stirling and CDZA. There will also be musical events from Seoul, Moscow, London and Brazil which will all culminate to a live awards celebration in New York City’s Pier 36.
On Oct. 17 the nominees will be announced based on the videos most watched by fans on YouTube. The fans will also be the ones determining who will be honored at the awards celebration by sharing the nominees across social media.
Leading up to the Nov. 3 event the nominees will be sharing official music videos, parodies, interviews, fan videos and much more so fans can stay informed and discover new music along the way. It will be a full week of nonstop music on YouTube.
“YouTube is home to both established artists and the next generation of musical talent,” Youtube Vice President of Marketing, Danielle Tiedt, said. “From catalyzing careers and pop culture phenomena to propelling a song’s rise to #1 on Billboard’s Hot 100, our global community’s influence is felt across the music industry. We’re thrilled to celebrate our fans and the music they love with a whole new kind of awards show — the first-ever YouTube Music Awards — judged by you.”
In an effort to create a night that praises creativity Jonze said they want to give back to everyone who uses YouTube.
“As well as giving out awards, we’ll be making live music videos. The whole night should feel like a YouTube video itself,” Jonze said. We’re getting together a group of amazing artists and filmmakers to do this live — tune in to see what happens live.”
Kia will be sponsoring the big event, which will also be produced by Sunset Lane Entertainment and VICE.