Ever since Fenty Beauty launched an astounding 40-shade foundation line in September 2017, the beauty industry has been playing a major game of catch-up. While some brands had larger shade ranges, they didn’t necessarily cater to the deeper end of the spectrum as much as they did the lighter.
However, in the wake of what’s now known as the “Fenty 40,” many brands have heard the call (read: screams) and followed suit. Either adding shades to existing collections or creating entirely new lines, companies are starting to realize they need to have inclusive shade ranges from the get-go.
Originally posted on StyleCaster.