8 Celebrity Beauty Lines We Can’t Wait to Try

by Jason Pham
Apr 20, 2018 at 9:00 a.m. ET
Celebrity Beauty Lines
Image: Getty Images/Design: Allison Kahler/StyleCaster

With the earth-shattering, industry-changing success of Rihanna’s Fenty Beauty and Kylie Jenner’s Kylie Cosmetics, more and more celebrities are dipping their toes into the beauty-business pond. With products from nail polishes and hair dye to science-perfected skin care products, stars such as Jennifer Lopez, Kourtney Kardashian and Bella Thorne are trying to recreate the magic of Fenty Beauty. 

Maybe some of these lines will come close. Maybe some of them will fail miserably.  But one thing is for sure: We’ll be first in line to see what these famous names will come up with. Ahead, eight exciting celebrity-conceived beauty lines we can’t wait to splurge on. Each of these celebrities is known for her signature beauty secrets — whether it’s glowing, goddesslike makeup or cool, punk-rock hair — and they’re bottling them up and giving them away for a price.

Originally posted on StyleCaster.

1 /8: Jennifer Lopez

1/8 :Jennifer Lopez

In March, J.Lo's makeup artist and friend, Scott Barnes, teased fans when he revealed on Instagram that he used a bronzer from Lopez's not-yet-released makeup line to accomplish her perfect cheekbones. "I'm using a bronzer that @Jlo is making its pretty amazing!! Shhh," he commented back to a fan.

A month later, Lopez confirmed the news by announcing her upcoming makeup line with Inglot Cosmetics. The collection, which drops on April 26, includes 70 products with clever, diva-liscious names. One bronzer is named Boogie Down Bronze, while a highlighter is titled Livin' the Highlight.

The collection, which will be available for presale on April 17, includes mascara, lipsticks, eyelashes, blush, eye shadows and its signature bronzers. Along with 70 J.Lo-approved products, the singer will also introduce her Freedom System, which will allow customers to customize the shades they want in their palettes. According to Inglot, there are more than 300,000 combinations. The line will be sold online and in select Macy's stores.

“What I think is unique and exciting is our Freedom System Palette — which allows you to create your own personalized palette with the specific colors and products that you need. Now you no longer have to buy that 5-piece eyeshadow kit to get the one color you really want!” Lopez said in a press release.

2 /8: Kourtney Kardashian

2/8 :Kourtney Kardashian

Like her sisters Kim Kardashian West and Kylie Jenner, Kourtney Kardashian is also getting into the beauty game. In January, TMZ reported that the eldest Kardashian sister filed legal documents to trademark her name, Kourt. However, instead of using her own name, Kardashian filed the trademark under her company's name, 2Die4Kourt.

Though the documents didn't provide any details about Kardashian's upcoming beauty brand — other than that it will be strictly cosmetics — if we know Kardashian, we can assume that the products will be 100 percent natural, organic and free of any icky chemicals that would give her nightmares. Last year, on an episode of Keeping Up with the Kardashians, fans discovered that Kardashian is working with Jenner's company, Kylie Cosmetics, on a clear lip gloss. Given that Kardashian hasn't made any official announcements on the collaboration, it's not unlikely she scrapped the team effort and decided to go solo.

3 /8: Bella Thorne

3/8 :Bella Thorne

The actor is known for her over-the-top red carpet makeup, so it was only a matter of time before she tried her hand at the beauty product game. In March, Thorne revealed she's working on a makeup line after a fan asked what shade of lipstick she was wearing in a selfie. The picture featured Thorne looking seductive with a gorgeous dark-pink color on her pout. "What lipstick color are you wearing? It looks gorgeous on you!!!!" a fan asked. "My upcoming makeup line!" Thorne responded.

Other than the lipstick, there isn't much known about Thorne's future beauty empire, but judging from her recent red carpet looks, expect a lot of pigmented eye shadows and lip products and a healthy amount of glitter.

4 /8: Serena Williams

4/8 :Serena Williams

After dominating on the tennis court, Williams is ready to conquer the beauty world as well. In March, TMZ reported that Williams filed documents to trademark Aneres (her first name spelled backward) for an upcoming beauty business. Williams initially filed the name for a fashion line, but it looks like she's pivoting to beauty.

In terms of products, Williams' company will run the gamut. Along with makeup products such as lipsticks, lip glosses, eye shadows, eyeliners and mascaras, Williams will also sell skin care products, such as makeup removers and moisturizers, as well as colognes and perfumes.

5 /8: Khloé Kardashian

5/8 :Khloé Kardashian

Though Khloé Kardashian has worked with Kylie Jenner's company, Kylie Cosmetics, on a collection of lipsticks and blush palettes, the youngest Kardashian sister is ready to do her own thing. According to TMZ, Kardashian recently filed two trademarks to copyright the names KOKO Kollection and KOKO Kollection by Khloé Kardashian, a spin on her collaboration name with Jenner.

Like Kourtney, she plans to sell cosmetics. Though the specifics aren't yet known, we know that Kardashian is a huge gym rat who loves sharing the beauty products — from mascaras to dry shampoos — she takes with her to work out, so it's not unlikely her collection will include several sweatproof, all-day-wearable beauty products.

6 /8: Lindsay Lohan

6/8 :Lindsay Lohan

Lohan first teased her beauty business in January when she appeared on The Wendy Williams Show and told the audience she was working on her very own makeup line. The screen then showed a picture of Lohan's makeup line, which appeared to include lipsticks, eye shadow and a cream foundation emblazoned with the actor's initials, L.L.

A month later, in an interview with W magazine, Lohan revealed that her first product from her makeup line will be a lipstick that can double as a cream blush. She said that she developed the dual-use product so customers can use it on their lips and cheeks without fear of breaking out. "If I have a cream blush, I want to be able to use it on my lips and not worry about breaking out after. So I developed one,” she said.

7 /8: Gwen Stefani

7/8 :Gwen Stefani

Stefani is known for her platinum-blond hair and punk-pop beauty, so we're hoping that her makeup line mirrors that. According to TMZ, Stefani filed a trademark for the name P8NT (pronounced "paint") for her upcoming beauty business. In addition to makeup products, such as lipsticks, powders and eyeliners, Stefani's empire will also include skin care, with moisturizers and sunscreens, as well as hair dyes and other hair products. The singer will also sell nail polishes (one of her signature beauty products in the early '00s) and perfumes, according to the documents.

8 /8: Victoria Beckham

8/8 :Victoria Beckham

Though Beckham doesn't have a makeup line in the works, she's planning an exciting skin care business. In March, Beckham appeared in a Facebook Live video in which she revealed she was in the process of creating her own color (whatever that means) and launching a skin care line. Though Beckham didn't reveal exactly what her line will include (all she said was there will be "creams"), she explained that she's hard at work in the lab perfecting the science behind her skin care products. She also teased a new perfume.

“I am currently in the process of creating my own color and my own line of skin care creams and a perfume. As a woman, I want to make the things that I need in my life,
the things that are missing," she said. “I’m having fun with the skin care. It’s going to be very scientific. I’m working with the best. I really want to learn. I want to educate myself and learn as much as I can.”

Though Beckham hasn't created her own cosmetics company, she has worked with Estée Lauder several times on successful makeup collaborations. And while Beckham didn't reveal if Estée Lauder will be a part of her skin care line, she did speak highly of her experience with the company. “I loved working with Estée Lauder. It was a huge success. It was me developing what I wanted in my makeup bag," Beckham said.