33 New Beauty Products to Try in 2018

by Nikki Brown
Jan 16, 2018 at 9:00 a.m. ET

We’ve already waxed poetic about the drugstore finds we’ll be hoarding in the new year, but let’s not forget about the revolving door of hair, skin and makeup innovations being unleashed in Sephora and other department stores. Brands never stop trying to top their latest and greatest products, and as the ones who shop it all, we only benefit from their hard work.

And in 2018, the bar has been raised higher than ever. Just weeks after celebrating the buzziest launches of 2017, we find ourselves overwhelmed with a slew of newbies that are already the talk of beauty circles everywhere. From Pat McGrath’s latest lippy to an invisible sunscreen, these are the products we guarantee you’ll want to try this year.


Originally posted on StyleCaster.

1 /30: Pat McGrath Lip Fetish Lip Balm

1/30 :Pat McGrath Lip Fetish Lip Balm

The boundary-breaking makeup artist's latest lip product is housed in a white lacquer iteration of her couture-cased, signature bullet. The luminous lip balm protects lips from free radicals with an antioxidant, vitamin-rich, and antiaging formula that glides on flawlessly.

Lip Fetish Lip Balm, $38 at Pat McGrath Labs

2 /30: Jane Iredale Eco-Friendly Brush Collection

2/30 :Jane Iredale Eco-Friendly Brush Collection

This super-soft synthetic collection is 100 percent animal-free, using synthetic Naturon and Taklon fibers to deliver superior coverage and a buildable, forgiving application.

Eco-friendly brush collection, $10 – $50 at Jane Iredale (available Jan. 15, 2018)

3 /30: Origins Original Skin Cleansing Makeup Removing Jelly

3/30 :Origins Original Skin Cleansing Makeup Removing Jelly

This lightweight formula, made with soothing willow herb, melts into a milky cleanser that dissolves dirt and rinses off easily. 

Original Skin Cleansing Makeup Removing Jelly, $23 at Origins

4 /30: Dior Capture Youth Serum

4/30 :Dior Capture Youth Serum

Dior's new skin care line, fronted by Cara Delevingne, includes this group of highly concentrated treatments, each of which targets a specific concern, such as redness and brightening.

Dior Capture Youth serum, $95 at Sephora

5 /30: Kiehl's Powerful-Strength Line-Reducing Concentrate

5/30 :Kiehl's Powerful-Strength Line-Reducing Concentrate

One of the brand's best-selling serums got upgraded for the new year with even more vitamin C and hyaluronic acid so you can have your glowiest skin yet.

Powerful-Strength Line-Reducing Concentrate, $62 at Kiehl's

6 /30: Milk Makeup Glitter Stick

6/30 :Milk Makeup Glitter Stick

This iridescent glitter stick, suitable for all skin tones, is also ultra-moisturizing. It's made with a powerhouse mix of mango butter, coconut oil, avocado oil and more.

Glitter Stick, $30 at Milk Makeup

7 /30: Nars Natural Radiant Longwear Foundation

7/30 :Nars Natural Radiant Longwear Foundation

The brand's newest range of full coverage is fade-resistant and wearable for up to 16 hours. And the number of shades included isn't too shabby, either.

Radiant Longwear Foundation, $49 at Nars

8 /30: Supergoop! Unseen Sunscreen SPF 40

8/30 :Supergoop! Unseen Sunscreen SPF 40

By now, you've probably grabbed one of the 14 cleverly named shades from Rihanna's first-ever lipstick range. From Midnight Wasabi green to a more subtle Single, there's something for every type of beauty.

Unseen Sunscreen SPF 40, $32 at Supergoop!

9 /30: Hello Fab Coconut Water Cream

9/30 :Hello Fab Coconut Water Cream

This oil-free moisturizer delivers electrolytes to the skin, leaving it more hydrated and healthier-looking.

Hello Fab Coconut Water Cream, $34 at First Aid Beauty

10 /30: Fenty Beauty Mattemoiselle Plush Matte Lipstick

10/30 :Fenty Beauty Mattemoiselle Plush Matte Lipstick

By now, you've probably grabbed one of the 14 cleverly-named shades from Rihanna's first-ever lipstick range. From "Midnight Wasabi" green to a more subtle "Single," there's something for every type of beauty.

Mattemoiselle Plush Matte Lipstick, $18 at Fenty Beauty

11 /30: Sephora Collection #Lipstories Lipstick

11/30 :Sephora Collection #Lipstories Lipstick

Each shade in this expansive color collection is inspired by a place or thing that encompasses a wild adventure or magic memory. And it includes matte, metallic and satin finishes.

Sephora Collection #Lipstories lipstick, $8 at Sephora

12 /30: Bite Beauty Prismatic Multistick

12/30 :Bite Beauty Prismatic Multistick

The brand's top-selling multitasker expanded this year to include a holographic version that can be used on the eyes, cheeks and lips.

Bite Beauty Prismatic Multistick, $24 at Sephora

13 /30: NuSkin AgeLoc LumiSpa

13/30 :NuSkin AgeLoc LumiSpa

This dual-action skin care device provides the deep-cleansing benefits your skin needs without the harsh exfoliation you may feel from other tools, like a brush. The first-of-its-kind system uses a soft silicone treatment head to cleanse away dirt, oil, makeup, pollutants and toxins.

AgeLoc LumiSpa, $199 at NuSkin (available Jan. 6, 2018)

14 /30: Charlotte Tilbury Brightening Youth Glow

14/30 :Charlotte Tilbury Brightening Youth Glow

The makeup artist's newest skin potion has silver pearlescent pigment superpowers that bounce light to more flattering angles of the face, giving a gorgeous glow of clarity every day for brighter, more radiant skin.

Brightening Youth Glow, $55 at Charlotte Tilbury

15 /30: Tatcha The Water Cream

15/30 :Tatcha The Water Cream

The brand's first gel-to-foam cleanser is suitable for all skin types and lathers into a creamy foam that lifts away dirt, oil and impurities without ever overdrying. The silk-derived amino acids and ground Japanese luffa fruit fibers exfoliate to turn over dead skin cells and deeply decongest pores.

The Water Cream, $68 at Tatcha

16 /30: Dr. Dennis Gross Hyaluronic Marine Dew It All Eye Gel

16/30 :Dr. Dennis Gross Hyaluronic Marine Dew It All Eye Gel

Dealing with puffy and sore eyes? This hyaluronic acid- and algae-infused treatment will immediately soothe skin and over time leave it more supple.

Hyaluronic Marine Dew It All Eye Gel, $48 at Dr. Dennis Gross

17 /30: Inc.redible Jelly Shot

17/30 :Inc.redible Jelly Shot

This new range of drugstore-priced makeup is the brainchild of Nails Inc. founder Thea Green. Its first offering is a line of super-sleek oil-infused quenchers for your pout.

Inc.redible Jelly Shot $10 at Nails Inc.

18 /30: Dope Naturally Atomic Beauty

18/30 :Dope Naturally Atomic Beauty

This new product, which you can mix in with your smoothies, features the powerful and trendy ingredient fulvic acid. It keeps the body hydrated while promoting muscle regeneration, hair growth and cell recovery.

Atomic Beauty, $55 at Dope Naturally

19 /30: Skin Inc Oxy-Recharge Bubble Mask

19/30 :Skin Inc Oxy-Recharge Bubble Mask

This three-in-one mask is a detox, peel and glow facial that transforms into a heaping helping of microbubbles as it sits on the face.

Oxy-Recharge Bubble Mask, $55 at Skin Inc

20 /30: Wander Beauty Baggage Claim Gold Eye Masks

20/30 :Wander Beauty Baggage Claim Gold Eye Masks

These eye masks feel as good as they look. The gold foil isn't just decoration; it actually helps retain heat as hyaluronic acid, aloe leaf extract and lavender oil work to hydrate the under-eye area.

Baggage Claim Gold Eye Masks, $25 at Wander Beauty

21 /30: Nars Spring 2018 Collection

21/30 :Nars Spring 2018 Collection

The brand's upcoming color collection is all about luminosity and will include four limited-edition shimmering neutral shades of a Nars fan-favorite Lip Cover, two molten metallic shades of the Velvet Shadow Stick, one limited-edition brick-toned liquid blush and one limited-edition highlighting blush in an all-new formula.

Spring 2018 collection, $28 – $30 at Nars (available Jan. 18, 2018, online and Feb. 1, 2018, in store)

22 /30: Merle Norman Shadow Stick

22/30 :Merle Norman Shadow Stick

This year, the brand will launch new shades of its award-winning long-wear and crease-resistant shadow stick that can be used as a shadow, a base under powder shadows or as a liner.

Shadow Stick, $18 at Merle Norman

23 /30: Wunder2 Super-Stay Liquid Eyeliner

23/30 :Wunder2 Super-Stay Liquid Eyeliner

Waterproof and smudge-proof, the highly pigmented precision tip lets you create ultra-thin lines with an intense color payoff.

Super-Stay Liquid Eyeliner, $15.95 at Wunder2

24 /30: Murad Skin Care Products

24/30 :Murad Skin Care Products

The brand’s new Multi-Vitamin Infusion Oil is a first-to-market, multivitamin, multipurpose, intuitive oil, while the Nutrient-Charged Water Gel is a weightless, water-based formula that increases hydration retention for up to five days.

Nutrient-Charged Water Gel, $72 at Murad 

Multi-Vitamin Infusion Oil, $60 at Murad

25 /30: Scentbird Pineapple & White Amber Silky Conditioning Wash

25/30 :Scentbird Pineapple & White Amber Silky Conditioning Wash

Made with all-natural exfoliants and without paraben and sulfates, this new body wash, also available in a yuzu and ginger scent, will transform your coveted shower time into an indulgent yet purifying experience.

Pineapple & White Amber Silky Conditioning Wash, $18 at Scentbird (available on Jan. 8, 2018)

26 /30: Saturday Skin Rub-a-Dub Refining Peel Gel

26/30 :Saturday Skin Rub-a-Dub Refining Peel Gel

Made with natural enzymes from papaya and bromelain, this at-home face peel is the key to making dull skin look brighter and more even in the dead of winter.

Saturday Skin Rub-a-Dub Refining Peel Gel, $28 at Sephora

27 /30: Ouai Anti-Frizz Hair Sheets

27/30 :Ouai Anti-Frizz Hair Sheets

A few swipes of this paraben-free sheet on strands will leave them less prone to static and frizz.

Anti-Frizz Hair Sheets, $18 at Ouai

28 /30: Living Proof Restore Smooth Blowout Concentrate

28/30 :Living Proof Restore Smooth Blowout Concentrate

This heat protectant will shield your strands from breakage and smooth them out for a healthy-looking finish.

Living Proof Restore Smooth Blowout Concentrate, $29 at Ulta

29 /30: Smith & Cult Nailed Lacquer

29/30 :Smith & Cult Nailed Lacquer

Powder Posse, A Short Reprise and Peaceful Paranoia are the names of this brand's newest shades, all of which are pretty versions of mauve and lilac.

Smith & Cult Nailed Lacquer, $18 each at Smith & Cult

30 /30: SLMD Blemish Cream

30/30 :SLMD Blemish Cream

Dr. Sandra Lee, aka Dr. Pimple Popper, just launched her first-ever blemish cream, formulated specifically to prevent breakouts in sensitive skin. 

Blemish Cream, $30 at SLMD