21 New Drugstore Beauty Products You Need to Know About

by StyleCaster .
Jan 13, 2018 at 9:00 a.m. ET

A new year means a fresh start, making it the perfect time to step outside your comfort zone and amp up your beauty routine. Whether you’re looking for a plumping mascara, hydrating cleanser or a tress treatment, the best 2018 drugstore launches can tackle any of your beauty snafus without breaking the bank.

Ahead, we’ve rounded up our top picks that will transform you from head to toe, and they’re all under $30. From a moisturizer-infused foundation to a hand cream designed specifically for smartphone users, we think you’ll be more than impressed by the fancy formulations taking over in 2018.

 

Originally posted on StyleCaster.

1 /21: Sally Hansen Big Polish Guards Cuticle Protectors

1/21 :Sally Hansen Big Polish Guards Cuticle Protectors

At-home manis just got better with these foolproof cuticle protectors that help you peel off any polish mistakes in a breeze.

Sally Hansen Big Polish Guards Cuticle Protectors, $6 at Target

2 /21: Caress Orchid & Coconut Shower Foam

2/21 :Caress Orchid & Coconut Shower Foam

Enhance shower-time with this lightweight foam cleanser that makes lathering up so much more fun.

Caress White Orchid & Coconut Milk Shower Foam, $6 at Target

3 /21: Garnier Whole Blends Care Creams Single Use Hair Mask

3/21 :Garnier Whole Blends Care Creams Single Use Hair Mask

When strands feel dry and brittle from the harsh winter cold, this little pod comes to the rescue. Pop it in your purse or your bag and rejuvenate your tresses anytime, anywhere.

Whole Blends Care Cream single-use hair mask, $2 at Garnier

4 /21: Almay Best Blend Forever Foundation

4/21 :Almay Best Blend Forever Foundation

A foundation infused with a moisturizer that keeps skin hydrated while perfecting your complexion.

Almay Best Blend Forever foundation, $13 at Target

5 /21: Bioré Baking Soda Acne Cleansing Foam

5/21 :Bioré Baking Soda Acne Cleansing Foam

A nondrying foam cleanser rids skin of dirt and impurities to treat and prevent breakouts.

Baking Soda Acne Cleansing Foam, $6 at Bioré

6 /21: Dove Refresh + Care Fresh Coconut Dry Shampoo

6/21 :Dove Refresh + Care Fresh Coconut Dry Shampoo

A simple spritz of this coconut- and lime-scented dry shampoo will give hair a boost and absorb excess oils.

Dove Refresh + Care Fresh Coconut Dry Shampoo, $5 at Target

7 /21: ApotheCare Essentials Body Wash

7/21 :ApotheCare Essentials Body Wash

A blend of coconut milk, jasmine and other vitamins gives dry skin a burst of hydration while you cleanse.

ApotheCare Essentials Body Wash, $13 at Walgreens

8 /21: Maybelline FaceStudio Master Holographic Highlight

8/21 :Maybelline FaceStudio Master Holographic Highlight

This pigmented highlighter looks even prettier swiped on your cheeks than it does in the case.

Maybelline FaceStudio Master Holographic Prismatic Highlighter, $10 at Ulta

9 /21: Tresemme Thick & Full Thickening Balm

9/21 :Tresemme Thick & Full Thickening Balm

Plump up fine or thin strands with this nongreasy balm that uses glycerol to enhance hair fibers to add fullness to any style.

Tresemme Thick & Full thickening balm, $5 at Target

10 /21: Bröö Moods Connect Touch Screen Hand Cream

10/21 :Bröö Moods Connect Touch Screen Hand Cream

Moisturizing your hands just got more social-friendly — no more smudges or gunky film on your smartphone after hydrating dry skin.

Bröö Moods Connect Touch Screen Hand Cream, $8 at Walmart

11 /21: Love Beauty and Planet Coconut Water

11/21 :Love Beauty and Planet Coconut Water

A new brand launch for hair and skin dedicated to bettering the planet one bottle at a time.

Love Beauty and Planet Coconut Water, $9 at Walgreens

12 /21: Crest Gum Detoxify Toothpaste

12/21 :Crest Gum Detoxify Toothpaste

Fight plaque and bacteria buildup in your gums with this new foam toothpaste.

Crest Gum Detoxify toothpaste, $7 at P&G Shop

13 /21: CoverGirl Peacock Flare Mascara

13/21 :CoverGirl Peacock Flare Mascara

Give lashes mega length with this new formula with a brush that lifts, separates and lengthens lashes.

CoverGirl Peacock Flare mascara, $8 at Target

14 /21: Dove DermaSeries Dry Skin Relief Body Wash

14/21 :Dove DermaSeries Dry Skin Relief Body Wash

Winter tends to bring on cracked and dry skin, but this dermatologist-approved, moisture-rich body wash relieves irritation and cracked skin.

Dove DermaSeries Dry Skin Relief Body Wash, $11 at Target

15 /21: Rimmel London Brow This Way Brow Pomade

15/21 :Rimmel London Brow This Way Brow Pomade

Shape and fill brows with this non-tacky pomade in an easy-to-use crayon applicator.

Rimmel London Brow This Way Brow Pomade, $8  at Asos

16 /21: L’Oréal Infallible Glow-Lock Illuminating Primer

16/21 :L’Oréal Infallible Glow-Lock Illuminating Primer

Get luminous, glowing skin before you put on your makeup with this silky primer.

L’Oréal Infallible Glow-Lock Illuminating Primer, $13 at Ulta

17 /21: Locking + Coconut Curls Finishing Mist

17/21 :Locking + Coconut Curls Finishing Mist

Keep waves, curls or coils in place with this fine mist that maintains hold without a crunchy film.

Locking + Coconut Curls Finishing Mist, $9 at Ulta

18 /21: L’Oréal Lumi Shimmerista Highlighting Powder

18/21 :L’Oréal Lumi Shimmerista Highlighting Powder

Get your all-over glow with this super-fine, prismatic highlighting powder.

L’Oréal Lumi Shimmerista highlighting powder, $12 at Target

19 /21: Olay Total Effects Whip

19/21 :Olay Total Effects Whip

A tried-and-true moisturizer transformed into a whipped formula that literally melts into skin upon application.

Olay Total Effects Whip, $29 at Ulta

20 /21: Garnier Fructis Smoothing Treat Hair Masks

20/21 :Garnier Fructis Smoothing Treat Hair Masks

A 60-second mask infused with powerhouse ingredients to bring dead, limp strands back to life.

Garnier Fructis Smoothing Treat hair masks, $4 at Walmart

21 /21: Maybelline Super Stay Matte Ink Lip Color

21/21 :Maybelline Super Stay Matte Ink Lip Color

This liquid lipstick deposits rich color that won’t smudge on your pout.

Maybelline Super Stay Matte Ink lip color, $8 at Target