As a white woman, finding foundation that matches my skin tone has never been too difficult. That’s because for as long as we can remember, the beauty industry has catered to white and/or mainstream standards of beauty. Fortunately, everyone’s getting a much-needed wake-up call in 2017, as companies are belatedly starting to produce for people of all shades.
Don’t get me wrong; there’s still a long way to go (check out detrimental advertising here), but thanks in part to Fenty Beauty’s buzzy 40-foundation(!) shade range, companies are following suit or being more vocal about their already expansive collections.
Ahead, we’ve rounded up 15 other brands with noteworthy lineups that PoC should check out. Some are quite popular, and others may become your new favorite go-to.
Originally posted on StyleCaster.