15 Beauty Brands With Wide Foundation Shade Ranges

by Katie Stanovick
Nov 18, 2017 at 9:00 a.m. ET

As a white woman, finding foundation that matches my skin tone has never been too difficult. That’s because for as long as we can remember, the beauty industry has catered to white and/or mainstream standards of beauty. Fortunately, everyone’s getting a much-needed wake-up call in 2017, as companies are belatedly starting to produce for people of all shades.

Don’t get me wrong; there’s still a long way to go (check out detrimental advertising here), but thanks in part to Fenty Beauty’s buzzy 40-foundation(!) shade range, companies are following suit or being more vocal about their already expansive collections.

Ahead, we’ve rounded up 15 other brands with noteworthy lineups that PoC should check out. Some are quite popular, and others may become your new favorite go-to.


Originally posted on StyleCaster.

1 /15: 3ina

1/15 :3ina

With 24 options, this brand not only gives you range but decreases steps in your process because it's primer, concealer and foundation all in one.

The 3 in 1 Foundation, $20.81 at 3ina

2 /15: Danessa Myricks Beauty

2/15 :Danessa Myricks Beauty

This black-owned beauty brand has 26 shades in their Vision Cover Cream line and offers the latest in texture-minimizing technology, so your skin always looks smooth.

Vision Cream Cover, $28 at Danessa Myricks

3 /15: APDG

3/15 :APDG

This isn't even close to their darkest shade in the collection of 36 tubes. They promise photo finish and matte coverage, which means you can take all the selfies you want.

Longwear Liquid Foundation + Concealer, $18 at APDG

4 /15: Bobbi Brown

4/15 :Bobbi Brown

The Skin Foundation Stick is offered in 31 shades and convenient enough to be applied on the go.

Skin Foundation Stick, $46 at Bobbi Brown


5 /15: Cover FX

5/15 :Cover FX

With one of the biggest shade ranges, Cover FX has 40 options to choose from in their Natural Finish Foundation. It's also oil-free, which means it slides on like silk.

Natural Finish Foundation, $40 at Cover FX

6 /15: Huda Beauty

6/15 :Huda Beauty

Blogging guru Huda Kattan recently unveiled her first-ever 30-shade range #FauxFilter Foundation. She said she always had trouble finding the right foundation, so now you won't.

#FauxFilter Foundation, $40 at Huda Beauty

7 /15: AJ Crimson Beauty

7/15 :AJ Crimson Beauty

AJ Crimson is known among professional makeup artists for good reason. His foundation is smooth and has full coverage and caters to brown women with 17 shades in his AJC Dual Skin line.

AJC Dual Skin Creme Foundation, $35 at AJ Crimson

8 /15: Lancôme

8/15 :Lancôme

Lancôme's Teint Idole Ultra Wear Foundation comes in 40 diverse shades. And if it lasts for 24 hours, sign me up.

Teint Idole Ultra Wear Foundation, $47 at Lancôme

9 /15: Iman Cosmetics

9/15 :Iman Cosmetics

Supermodel Iman is responsible for one of the first beauty lines dedicated to PoC. Her Second to None Stick Foundation has 14 shades, and each of them is on the brown spectrum.

Second to None Stick Foundation, $16 at Iman

10 /15: L'Oréal

10/15 :L'Oréal

True Match Super-Blendable Makeup gives you 33 options to choose from and won't cost you an arm and a leg.

True Match Super-Blendable Makeup, $10.95 at L'Oréal

11 /15: Black Up

11/15 :Black Up

This company proudly promotes the fact that they're for women of color and their 15-color shade range, which takes undertones into account, proves it.

Full Coverage Cream Foundation, $42.50 at Black Up

12 /15: MAC Cosmetics

12/15 :MAC Cosmetics

The medium- to full-coverage Studio Fix Fluid SPF 15 has 42 shades that don't even need to be blended together to form your perfect match.

Studio Fix Fluid SPF 15 foundation, $29 at MAC

13 /15: Make Up For Ever

13/15 :Make Up For Ever

The Ultra HD Foundation, a best-selling fan favorite, guarantees success with 40 shades. It boasts you'll look 100 percent flawless, so you might want to stock up.

Ultra HD Foundation, $43 at Make Up For Ever

14 /15: Maybelline

14/15 :Maybelline

Maybelline's Fit Me Foundation is a drugstore classic that carries 40 super-saturated shades in their Matte + Poreless collection.  It's also dermatologist-tested for sensitive skin types.

Fit Me Foundation, $7.99 at Maybelline

15 /15: RCMA

15/15 :RCMA

This bonus guy might not be traditional foundation, but RCMA's The VK 18-part palette offers tons of colors in one convenient place. Also, they have a whole other palette that has 18 different shades, totaling 36 altogether.

RCMA VK Foundation/Concealer Palette, $72 at RCMA