How CeraVe Became the Internet’s Cult-Favorite Drugstore Brand

If you’ve ever happened upon the trending section of Reddit’s SkincareAddiction, a massive thread of dermatologists, experts and full-blown skin care lovers, then you’ve probably noticed that when the community despises a product, it makes it well known (e.g., the widespread, hilarious hatred for St. Ives Apricot Scrub), and when users find brands they truly respect, they rep them like crazy. Enter CeraVe: the drugstore skin care brand that Reddit turned into a legit cult-favorite and desert-island necessity.

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CeraVe entered the market in 2005 with three hero products: a cleanser, a moisturizing lotion and a moisturizing cream. Since then, the brand has expanded to a full-fledged line of moisturizers, cleansers, body washes and SPFs. At first glance, the no-frills bottles don’t exactly come off as a force to be reckoned with, but with advanced formulas that repair damaged skin, it’s no wonder CeraVe has garnered such a devoted following.

 

Originally posted on StyleCaster

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