From Missoni to Stefani, Target is all about style this fall. The Minnesota-based retailer just unveiled the first photo of the upcoming Harajuku Mini fashion line for kids, designer by singer and L.A.M.B. designer Gwen Stefani.
The line — set to go on sale Nov. 3 — is inspired by Stefani’s love for Japanese street style.
“Harajuku Mini is a dream come true,” Stefani told Women’s Wear Daily after the announcement. “I’ve always wanted to do a cool children’s fashion line inspired by the supercute and playful kid’s clothing you find in Japan.”
The line will include everything from shoes to hoodies designed specifically for the toddler-to-tween set. Affordability was important for the mother of two: nothing will cost more than $30.
“Target has given me the creative freedom to design kid’s clothing that is different than most anything you usually see out there with great quality, attention to detail and most of all, available at amazing prices,” Stefani said.
We can already tell the clothes and accessories will be super cute, judging from the promo photo (love, love, love the mini tutu!) and the way she dresses sons Kingston and Zuma.
“The whole idea is about being creative, expressing your own individuality, and having fun getting dressed,” she told WWD. It looks like she’s achieving just that with this collection.
Let’s just hope Target learned from the Missoni for Target debacle and stock plenty of Harajuku Mini on store shelves.
Images courtesy Target and WENN.com