Brazilian Blowout: Is it for you?

Say buh-bye to bad hair days with the hottest trend to hit heads since the ionic flat iron. Here we share the good, the bad, and of course, the ugly on the amazing Brazilian Blowout so you can decide if it’s the right choice for you!

Brazilian blowout

The good

The Brazilian Blowout is a process of chemically coating the hair with a special solution and then using the heat of a flat iron to seal in keratin and collagen eliminating frizz, unruly curls and waves. Keep in mind that this is not a straightening but rather a smoothing system. It can be done over color, bleaching and other straightening systems, as well as on clients as young as seven years old! Treatments lasts anywhere from ten to twelve weeks, which means if you opt for this treatment, you’re nearly maintenance-free for a quarter of the year! For a busy mom with little time for herself, not to mention her hair, the treatment is an attractive option.

The bad

The process originated in Brazil where several stylists using early formulas of the treatment reported symptoms such as difficulty breathing, nose bleeds and eye irritation due to the unsafe levels of formaldehyde. Over the years, the solution has improved to eliminate the use of harsh, toxic chemicals, however women who are pregnant are strongly discouraged from undergoing this treatment.

The ugly

Beauty always comes at a price and in this case that price can start around $200 and go up from there depending on the type of product used and the length of your hair. Here’s where it gets really ugly, especially for those of us who love sweating it out in the gym. In order to allow the hair strand to set and smooth, you can’t wash your hair for four days! Sad but true. No ponytails, headbands, bobby pins, hair clips… nothing! Doing so would cause a permanent crimp in the hair.

Ultimately, many women swear by the treatment and clients across the nation are falling all over themselves to make appointments. Master stylist Peter Rosas, of Scottsdale Arizona, recommends doing your homework when it comes to choosing a product line. Some products can cause the hair to become brittle from being overly proteined. Rosas recommends La-Brasiliana, which has been found to deliver the same results as other Brazilian Blowout treatments with less damage. With this option, treatments can be done as often as once per month, but results can last up to four months if properly maintained.

For more information, check out our guide to hair smoothing treatments >>

More tips for smooth hair

Fight frizz with a keratin treatment
Secrets of a perfect salon blowout
How to blow dry your hair smooth and shiny


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