Swift will represent CoverGirl’s new generation of luxury makeup, CoverGirl NatureLuxe, launching in January 2011.
The new line includes a Silk Foundation and a Gloss Balm, both delivering a perfectly polished look and a lightweight feel. Swift’s ads for NatureLuxe will appear beginning in January. NatureLuxe Silk Foundation and Gloss Balm will be sold at drugstores across the country.
The NatureLuxe Silk Foundation full-coverage yet lightweight. Its formula features hints of natural jojoba and rosehip extracts along with cucumber water. The new Gloss Balm contains mango butter, shea and other butters in exchange for heavier feeling emollients.
According to CoverGirl:
“In an unbranded survey, professional makeup artists were asked to evaluate the new Foundation and Balm. 8 out of 10 professional makeup artists agreed that NatureLuxe Silk Foundation provided a luxurious skin finish and a light, luxurious feel while 7 out of 10 professional makeup artists would recommend NatureLuxe Silk Foundation to their clients. 8 out of 10 professional makeup artists agreed that NatureLuxe Gloss Balm is an exciting new way to get beautiful sheer color and the luxurious lightweight feel of a balm in one and would recommend NatureLuxe Gloss Balm to their clients.”