7 Under-$10 New Arrivals to Shop at Ulta Today

Jul 26, 2017 at 2:00 p.m. ET
Image: ImaxTree

True story: The very second July hit, our beauty senses started tingling. And no, it wasn’t because we had officially reached the hottest, most miserable month of summer and felt the need to get our warm-weather makeup in check. Instead, it was our innate product-hoarding intuition alerting us that Ulta’s newest arrivals had finally dropped.

More: The 7 Best (& Super-Easy) At-Home Facials to Give You Perfect Skin

And damn, were we spot on, because Ulta’s brand-new July products are absolutely here, folks — and as expected, they’re freakishly good. Sure, we’re starting to sound like the little girl that cried wolf, but each and every month, Ulta unloads a massive selection of products that are so cool, we’d feel incredibly selfish not to share them with the world. That's why we decided to dig through the entire section to pick out the absolute seven best products from July’s crop — all of which are under $10. With top-notch new releases like a cucumber clay mask and a metallic liquid eyeliner, it’s going to be a high-key struggle to minimize that tab without all seven items in your cart. Shop all seven ahead, and don’t forget to stop by next month for our August picks.

Freeman Feeling Beautiful Cucumber & Pink Salt Clay Mask

New Arrivals to Shop at Ulta: Freeman Feeling Beautiful Cucumber & Pink Salt Clay Mask | Summer Makeup 2017
Image: Ulta

Freeman Feeling Beautiful Cucumber & Pink Salt Clay Mask (Ulta, $4.29)

Maybelline Master Precise Ink Metallic Liquid Liner

New Arrivals to Shop at Ulta: Maybelline Master Precise Ink Metallic Liquid Liner | Summer Makeup 2017
Image: Ulta

Maybelline Master Precise Ink Metallic Liquid Liner (Ulta, $8.99)

Frank Body Lip Balm

New Arrivals to Shop at Ulta: Frank Body Lip Balm | Summer Makeup 2017
Image: Ulta

Frank Body Lip Balm (Ulta, $9.95)

Rimmel London Oh My Gloss! Oil Tint

New Arrivals to Shop at Ulta: Rimmel London Oh My Gloss! Oil Tint | Summer Makeup 2017
Image: Ulta

Rimmel London Oh My Gloss! Oil Tint (Ulta, $5.99)

Noughty to the Rescue Moisture Boost Conditioner

New Arrivals to Shop at Ulta: Noughty To the Rescue Moisture Boost Conditioner | Summer Makeup 2017
Image: Ulta

Noughty to the Rescue Moisture Boost Conditioner (Ulta, $9.99)

Paul Mitchell Tea Tree Body Bar

New Arrivals to Shop at Ulta: Paul Mitchell Tea Tree Body Bar | Summer Makeup 2017
Image: Ulta

Paul Mitchell Tea Tree Body Bar (Ulta, $8.50)

CoverGirl Colorlicious Melting Pout Liquid Lipstick

New Arrivals to Shop at Ulta: CoverGirl Colorlicious Melting Pout Liquid Lipstick | Summer Makeup 2017
Image: Ulta

CoverGirl Colorlicious Melting Pout Liquid Lipstick (Ulta, $7.99)

Originally posted on StyleCaster.

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