Blue mascara is about to replace your go-to black

Mar 18, 2016 at 8:30 a.m. ET
Image: Getty Images/ivanmateev

Colored mascara is the platonic ideal of statement makeup. It's bold enough to provide that "I'm wearing something risky" spring in your step but subtle enough that not everyone will notice it, just in case you decide halfway through the day that you hate it.

For the non-believers, blue mascara is the place to start. Try a navy shade for the joy of wearing blue — you're wearing blue! — on your lashes, without the commitment of needing to switch up the entire rest of your face.

Pacifica co-founder Brook Harvey-Taylor tells us the goal is to make the mascara — "and really your eyes," she says — the focal point of your look. That means you should feel free to keep on layering until your lashes are deeply blue, teal or navy. You can also experiment with the look by adding blue to just the tips of your lashes. (Note: This version, while more subtle, may be preferable as it makes you look like a beauty genius even though all you need to know how to do is put on mascara.)

Harvey-Taylor suggests to "mix with browns and nudes" to keep the look work appropriate. When you're ready to kick it up a notch, add a complementary coral lip. A red lip, however, is "an absolute don't."

Don't waste time reading all those articles about what color mascara is best for your eye shade, says Harvey-Taylor; "There are a lot of suggestions about which colored mascara works for what eye color, but honestly blue works for anyone."

A few of our favorite blue mascaras to try for yourself:

1. Pacifica Aquarian Gaze in Deep (Ulta, $14)

Pacifica
Image: Pacifica

2. Jane Iredale PureLash Lengthening Mascara in Navy (Jane Iredale, $24)

Jane Iredale PureLash Lengthening Mascara in Navy
Image: Jane Iredale

3. butter LONDON ElectraLash Color Amplifying Mascara in Inky Six (Nordstrom, $15)

butter LONDON ElectraLash Color Amplifying Mascara in Inky Six
Image: butter LONDON

4. Benefit They're Real! Lengthening Mascara in Beyond Blue (Ulta, $24)

Benefit They're Real! Lengthening Mascara in Beyond Blue
Image: Benefit

5. Max Factor False Lash Effect Fusion Mascara in Deep Blue (CVS, $17)

Max Factor False Lash Effect Fusion Mascara in Deep Blue
Image: Max Factor


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