Caitlyn Jenner is getting into the makeup game with new lipstick

Feb 29, 2016 at 11:16 p.m. ET
Image: Anthony Harvey/Getty Images

Caitlyn Jenner is following in the footsteps of her famous daughters and starting a makeup collection.

But unlike Kylie Jenner's lip kit, the proceeds from Caitlyn's collaboration with MAC won't go into her pocket. Instead, 100 percent of sales will go to the company's AIDS Fund Transgender Initiative, according to a release from the company.

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"Her beautiful transformation inspires all of us to live our best lives and to honor who we are," the company wrote in a statement. "Differences are what make us interesting. Acceptance, warmth and understanding are what make us human."

The lipstick — a rosy nude called Finally Free — will go on sale April 7.

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"I wanted a name that I use, and which represents the community. This is who I am: Finally Free," Jenner said, adding that she wanted to create an everyday lipstick that would fit people from all different races and backgrounds. Why? Because feeling confident about looks is empowering, she said.

"If I walk into a room now, with a great outfit on, the makeup’s working, the hair’s working, and I walk in and the first person turns around and says, 'Oh, my God, you look great!' that is a great start to the night," she continued.

But the real point of the campaign is to raise much-needed money for transgender causes. "To be honest, I want people to use it every day so they have to buy more. I want to raise a lot of money. It’s very simple," she said.

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