H&M has launched the most diverse fashion campaign of all time

Sep 21, 2015 at 1:37 p.m. ET
Image: H&M

We're all talking about H&M right now and it's not just because the next big designer collaboration is on its way.

The latest campaign from the high street giant is a super slick video that promotes diversity and celebrates all that is fun about fashion, while delivering a serious message about sustainability.

"Close The Loop" features no less than 69 models of all shapes and sizes, from different backgrounds and with very different personal styles. It is, without a doubt, the most diverse fashion campaign we’ve ever seen.

We've got dapper Sikhs.

H&M diverse campaign Close the Loop
Image: H&M/YouTube

We've got underarm fuzz.

H&M fashion campaign Close the Loop
Image: H&M/YouTube

More: Fashion Week makes moves to be more inclusive

We've got a glamorous older lady rocking turquoise hair.

H&M diverse fashion campaign Close the Loop
Image: H&M/YouTube

We've got a transgender princess.

H&M fashion campaign Close the Loop
Image: H&M/YouTube

More: Addition Elle is hosting only plus-size show at NYFW

We've got a redhead wearing red.

H&M fashion campaign Close the Loop
Image: H&M/YouTube

And we've got Iggy Pop in all his topless glory.

H&M fashion campaign Close the Loop
Image: H&M/YouTube

More: Retailer uses trans creatives to "broaden the view of gender in fashion"

Watch the full video below and remember that there are no rules in fashion but one: recycle your clothes.

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“Close the Loop” is part of H&M’s drive to make fashion more sustainable. Join in by taking a bag of old clothes or fabric to your local H&M — they’ll recycle it and give you a £5 voucher off your next purchase. You can also shop from their Conscious collection or Close The Loop recycled denim collection.

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