'Power of Makeup' selfies show women don't need makeup — they enjoy it

Jul 13, 2015 at 8:10 p.m. ET

All hail the makeup-less selfie trend taking Instagram feeds by storm as women everywhere photograph their bare faces to show the world what is truly, as Tyra Banks would like to refer to it as, raw and real.

More: Tyra Banks' makeup free selfie is the one to see

It is extremely important for women to recognize the beauty of their natural selves behind the cosmetic mask and this is definitely a movement I support. However, wearing makeup does not signify an insecurity, nor does refusing to post a photo makeup free. There is power in makeup and beauty vlogger Nikkie of NikkieTutorials posted a video that's helping end the makeup shaming.

And women are getting on board. I have left the house bare-faced and lived to tell the tale. However, I became a beauty writer for a reason. I enjoy makeup and continue to be blown away by the ways it can transform someone’s overall look. But that doesn't mean I'm afraid to go without it.

Yes, there are probably many women who do hide behind beauty products as a result of their insecurities but it should not be conventional wisdom that women who choose to wear makeup are insecure.

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"Nowadays, when you say you love makeup, you either do it because you want to look good for boys, you do it because you're insecure or you do it because you don't love yourself," Nikkie states in her video. "I feel like, in a way, lately, it's almost a crime to love doing your makeup."

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There are far worse things in the world than a woman who chooses to wear makeup to feel good about herself. And there's no harm in it. So, makeup lovers are taking a stand across social media platforms by posting selfies using #PowerofMakeup to create an archive of women’s photos showing their faces half dolled up, the other left untouched.

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More: Newest in-your-face makeup trend is actually no makeup at all

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