Get your wallets ready and clear out some space in your makeup bag, ladies, because you’re about to get some serious product-lust when you check out these 10 fall makeup launches.
1) Sonia Kashuk 15-Piece Brush Set (Target, $40)
Happy 15th anniversary, Sonia! The makeup maven is celebrating 15 years with Target this fall with a fresh new collection. One of our fave items in the line? This pretty set of just about every makeup brush you could ever need.
2) Tarte Colored Clay CC Eye Primer Stick (Sephora, $21)
Say bye bye to running eyeliner and smudged eyeshadow, dolls, because Tarte has you covered (literally) this fall with their 12-hour wear, universal eye primer stick.
3) Urban Decay Mascara Perversion Mascara (urbandecay.com, $22)
This ultra-creamy, lengthening and volumizing formula coats each lash with triple-black pigments so you can get those badass lashes you’ve always craved. The best part? No wand wiggling required! The brush runs right through lashes smoothly so you’re left with a clump-free look.
4) Deborah Lippmann Sexyback Lip and Nail Duet (deborahlippmann.com, $24)
You might know Deborah more for her amazing celeb-fave nail polishes, but she’s got a new trick up her sleeve this fall. Adding to her growing line of cool lip colors, Deborah is releasing a fun two-for this fall with this sheer lipstick and crème opaque fuchsia nail lacquer.
5) EOS Visibly Soft Lip Balm in Coconut Milk (evolutionofsmooth.com, $3)
OK, so lip balm isn’t technically makeup, but we consider it a vital part of our makeup bag to help all our fave lip colors go on smoothly. This fall, everyone’s favorite lip balm has a new look and two new delicious flavors (Coconut Milk and Vanilla Mint) we can’t wait to use.
6) Edward Bess Black Sea Cream Wave Lip Tint (QVC.com, $31)
A former model with a passion for makeup, Edward Bess is set to launch his latest beauty innovation this September with this lip tint. It coats lips with a creamy color infused with shea butter, algae, aloe vera and jojoba oil, and comes in three fall-ready shades.
7) Shu Uemura Art of Beauty Vision of Beauty collection ($24-500)
Our favorite item in the new fall collection? The Brave Beauty Eye Palette ($65). It pays tribute to strong, rebellious femininity with six fresh eyeshadow shades and textures. We love how you can easily take your look from sweet to bold with the gorgeous colors.
8) L’Oréal Paris Visible Lift Blur Blush (Ulta, $13)
Sick of blah, dull skin? Think of it as a thing of the past when you blend this vibrancy-boosting blush onto tired skin. It comes in three shades and features elastomer gel that reflects light, so you’re sure to look younger in an instant.
9) Eve Lom Light Illusion Concealer (evelom.com, $40)
Some days, you just need to fake it ’til you make it. This portable concealer pen will give you light coverage and naturally illuminated skin, but that’s not all — fruit stem-cell extracts help moisturize and improve skin’s elasticity over time.
10) Colorescience Gel Eyeliner (colorescience.com, $28)
Finding the perfect eyeliner is a lot like finding the perfect guy: a frustrating experience. But we’re pretty hopeful about this new easy to apply crème-gel formula from Colorescience. It gives you intense mineral pigment but also offers the control of an eye pencil, so you’ll get the best of both worlds.