Hair and make-up artist Heather Adessa advises that for a day-to day-look, less eye make-up will actually make you look younger and more refreshed.
Adessa advises that if you have extra skin on your brow bone that hangs near the lid, avoid applying dark colors on the lid. (Dark hues will attract eyes straight to the skin you are likely trying to minimize). Stick to lighter tones to brighten up the lid portion. Then, apply a highlighter shade under the brow to blend the lid up to the brow eye area. This technique will create open space instead of a darker smaller one.
Celebrity make-up artist Andrew Sotomayor says that the right eye make-up can instantly make you look years younger; the trick is to use both light and dark shades. He recommends palettes like Kashka Beige by Chanel and the Eyelift Shadow Duo by Mally Beauty. Sotomayer also offers a trick for an instant, pain-free eye lift. "Using a small fluffy brush, apply a taupe or medium brown shade to the crease in a windshield wiper motion. To brighten the eyes and hide redness, use an eggshell, or beige color on the lid and inner corner." If your goal is to make tired or droopy eyes fuller, Sotomayer recommends "a dark brown shadow applied close to the lashes. To lift the eye, line with a dark brown shadow and bring it up a bit in the outer corner. To make eyes look bigger, line the eye top and bottom (except for the inner corner) and smudge with your finger or a small brush."
Hollywood make-up artist Sandra Marshall recommends priming the eyes with a foundation to maximize the age-defying benefits of any eyeshadow. This extra step prior to application can both brighten the eyes and keep eyeshadow or liner from sliding into fine lines. Choose a shade that is at least two to three shades lighter than your base make-up, and apply sparingly to avoid caking.
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