"Gadgets and tech items have grown in popularity in recent years, but even we didn't expect to see this," says SortPrice co-founder and CEO Doron Simovitch, referencing the category's dominance in his company's annual list of most popular holiday gift items. "Not only do you have consumers actively seeking out electronics, but it would also appear that many shoppers who are on the fence about what to buy are turning to the category to fill their shopping lists this year."
Electronics account for half of the overall top 10 products on this year's list of most sought-after holiday gifts, which SortPrice compiles annually by collecting and analyzing site traffic and user searches.
For 2011, the complete top 10 list is as follows, based on roughly 42,000 user searches on SortPrice.com between Black Friday and Sunday, December 11:
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