Spreading Awareness For Autism Speaks
It all began with a few missing socks... Where did they go? How do we use the socks left behind? When SheKnows met Michael Costello, we found the inspirational answer.
Inspiration for the dressOne sock without its match can't be used for its intended purpose, but it can, we discovered, be used for a cause even greater than warming our toes. Thus, the Sock Dress was born. The Sock Dress strives to make a difference by spreading the word about autism, motivating others to get involved and communicating that no one is alone. The idea behind the Sock Dress all started with a brainstorming session for a new SheKnows print ad campaign and blossomed from there. The campaign quickly took on a life of its own as SheKnows partnered with Autism Speaks, A-list celebs and fashion designer Michael Costello.
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