Keep going and going and going
The need for breast cancer awareness and the search for the cure is an ongoing mission. Who more fitting than the Energizer Bunny should encourage both awareness and research for this potentially fatal and ubiquitous disease?
For the fifth consecutive year, Energizer and its Energizer Bunny are joining forces with Susan G. Komen for the Cure to provide encouragement and support for breast cancer patients, survivors and caregivers across the country.
In addition to donating proceeds from battery sales and offering complimentary spa services for survivors during Susan G. Komen for the Cure Race for the Cure events, this year the company known for its never-quit spirit is teaming up with celebrated designer Stephanie Johnson to kick off its October effort to help find the cure for breast cancer.
Get the pink bag!
In honor of National Breast Cancer Awareness month, accessories designer Johnson has created an exclusive cosmetic bag for Energizer in support of Komen for the Cure. The pink bag is available this October by mailing in proofs of purchase from three Energizer battery packs. For every cosmetic bag redeemed, Energizer will donate $1 to Komen for the Cure, up to $15,000.
In traditional Stephanie Johnson style, the bag is both functional and attractive with a pink, woven cloth exterior, classic silver piping and a breast cancer awareness ribbon zipper pull. Johnson's designs have been featured in leading publications, including InStyle, Shape and O Magazine, as well as seen in the hands of many celebrities.
"I'm excited to design a special, versatile bag benefiting breast cancer research," says Johnson. "It's very rewarding to be doing what you love while joining forces with Energizer and, together, supporting a great cause, such as Susan G. Komen for the Cure."
Ongoing Energizer support
In addition to the cosmetic bag, Energizer will also support breast cancer research by continuing its annual commitment to donate 50 cents to Komen for the purchase of any Energizer MAX AA-8 pack during the month of October, with a donation of up to $250,000 and a minimum of $100,000 guaranteed. Special-edition pink batteries will be available at select retailers with proceeds benefiting Komen as well.
"As a company, Energizer is dedicated to supporting the fight for a cure and to encouraging those people affected by breast cancer to stay strong in their fight," says Betsy Laakko, director of marketing for Energizer. "Battling breast cancer is a long and difficult journey. We hope individuals facing the disease know they are not alone in their fight, and wish them the perseverance and spirit of the Energizer Bunny."
Visit Energizer.com/komenfor more information on the exclusive Stephanie Johnson cosmetic bag as well as Energizer's support for Susan G Komen for the Cure and the Energizer ReTreat.
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