Lifetime Awareness

Celebrities and notables from the worlds of film, television, music and sports all share their very personal connections to breast cancer and lend their talents to the network's largest ever, multi-platform public awareness and advocacy campaign running throughout National Breast Cancer Awareness Month in October.

matters_of_life_and_dating.JPGLifetime Television's 13th annual Stop Breast Cancer for Life campaign gives new meaning to the word ("bra" -- slang for "friend") when celebrities and notables from the worlds of film, television, music and sports -- ranging from Fran Drescher, Daisy Fuentes, Whoopi Goldberg, Patti LaBelle, Ricki Lake, Reba McEntire, Mya, Holly Robinson Peete to a William Morris Agency executive and an ABC News Executive Producer to NFL stars Ronde Barber and Jake Delhomme -- all shared their very personal connections to breast cancer and lent their talents to the network's largest ever,  multi-platform public awareness and advocacy campaign running throughout National Breast Cancer Awareness Month in October.

The campaign also includes its first-ever theme song -- "My Bra" -- written specifically for Lifetime's effort by multi-platinum songwriting sensation Kara DioGuardi (Christina Aguilera, Gwen Stefani, Celine Dion, Carrie Underwood, Faith Hill) and Grammy-winning producer/songwriter James Poyser (Common, The Roots/Erykah Badu, Lauryn Hill), and recorded by Grammy Award-winning singer Mya, whose mother is a breast cancer survivor.

The song is featured in various on-air and online elements of the campaign, including its programming centerpiece, the specially-themed Lifetime Original Movie "Matters of Life & Dating," which premiered in October 2007.

The movie stars Ricki Lake as a single woman living with breast cancer who relies on help from her friends, including co-star Holly Robinson Peete, who returns to the dating scene following her mastectomy.

Comments

Comments on "Stop Breast Cancer For Life Campaign"

Mauricio M. October 05, 2008 | 1:38 PM

Thank God Daisy Fuentes doing good cause to safe Stop Breast Cancer for Life campaign gives new meaning to the word ("bra" -- slang for "friend") when celebrities and notables from the worlds of film, television, music and sports,This so SWEET........

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