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The travel industry has responded to this growing trend with dollar signs in their eyes. Airlines, hotels and even spas now have services designed specifically for pets, according to Kelly E. Carter, former USA Today travel reporter and founder of TheJetSetPets.com. "[It used to be] extremely rare to see anyone else on an airplane or at a hotel with their pet. Now it's customary to see someone with their pet going through airport security or someone walking their dog through the lobby of a fancy hotel," Carter said after launching her website earlier this year. Just how lavish are these pet-centric services? Luxury travelers feel that money is no object -- for them or their pets. Esperanza Resort in Cabo San Lucas, MexicoWhen was the last time you had a proper massage? Well, you might be jealous to find out that the oceanfront Esperanza Resort offers luxury travelers — human and four-legged — the option of spa services. The resort offers each pet a 30-minute complimentary massage, along with a plush bed, toys and beachside pet walking. THEhotel at Mandalay Bay in Las VegasLas Vegas is known for gambling and excess, but what can your pets do while you're out blowing your savings? THEhotel at Mandalay Bay has Fido covered with their special concierge services that include a special welcome letter, treats, waste bags and eco-friendly food and water bowls. Outside, there's a special dog area known as "Barking Lot Lane" and dog-walking services while you're out. "Our research showed that there was a shortage of options in the Las Vegas market that allowed guests to travel with their pets, while also enjoying a luxury hotel experience," Didya Bowser, executive director of hotel operations at THEhotel, told TheJetSetPets.com. "We feel that THEhotel at Mandalay Bay creates the perfect opportunity for guests to travel with their pampered pups, not only because of our convenient access and spacious suites, but also because of our non-gaming, non-smoking environment." Oh, and don't forget the specialized pet menu ranging from $9 to $17, with meals that include a Canine Chop dish made of a 4-ounce seared beef tenderloin with blanched carrots and white rice. W Hotels in Los Angeles, California and ChicagoThe W Hotels in Chicago and the Westwood neighborhood of Los Angeles offer special perks for pets like a free pet toy at check-in, custom bed and a "special treat at turndown." The Fido pet menu at these W hotels include appetizers and sweets like Hank's apple crunch cakes made with quinoa ($9), Milo's chopped veggie and chicken salad ($9) made with poached chicken and veggies, and Knuckle's frozen POP! made with organic yogurt and fruit ($8). Entrees include Chaplin and Costello's "Roaring" Burger (ground lean lamb, $12), Stella's "Mutt'za" balls made with organic chicken and free-range eggs ($10) and Pepper's seafood goulash made with ground salmon and kale ($12).
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