Reigning
Cats & Dogs

With the economy continuing to weigh heavily on American minds, where do women turn for companionship and support? To their pets, of course! A new FemiNation poll by Lifetime Networks shows that 89% of women ages 18 to 49 will spend as much or more on their dogs and cats in 2009 despite the economic downturn.

Why we love our pets

The relationship between women and their pets

Lifetime Networks recently released a survey on the relationship between women ages 18 to 49 and their pets. The poll's findings revealed that 89% of women say they will spend the same amount or more on their furry friends in the next 12 months, while 24% plan on spending even more money. Need ideas for your dog or cat? SheKnows has some fun pet gift ideas!

What we spend on our pets

"In the past 10 years, we've seen spending on pets nearly double to about $40 billion per year," says Alan Browdy of Lifetime Networks. "While we don't have quantitative data on what is responsible for the increase, we know from our qualitative research that in these challenging economic times, women are seeking comfort and pets are a great source of comfort." Browdy also reports that an additional societal development they've observed is that women are very comfortable with who they are – they no longer are trying to be a woman in a man's world. They embrace their feminine qualities -- they are proud to be nurturing, loving and patient. "These are all qualities that make women great pet owners," he says.

Prioritizing our pets' needs

The survey also reveals one third of women put the needs of their pet ahead of their own. Given a choice between human or animal companionship on a deserted island, 13% opted for their pet... perhaps because 30% also said their pet is the best listener!

Making pets part of our family

"This poll shows that pets are no longer viewed as mere companions, but as integral parts of their families," says Mike Greco, Executive Vice President, Research. "Underlining this powerful emotional bond, 87% of women consider pets members of their family, with 59% willing to risk their lives to save their pet."

Survey: Women and their pets

It's raining cats and dogs
Roughly seven out of 10 women between the ages of 18 and 49 own a pet (69%).

Half of women pet owners own at least one dog (51%), and one-third own at least one cat (33%).

Pets are members of the family
Most women pet owners consider their pets to be members of their family (87%).

More than half women pet owners (59%) would risk their lives for their pet.

One in 10 of women pet owners have sacrificed a relationship for their pet (12%).

More than one in four women pet owners put the needs of their pet ahead of their own (28%).

Perfectly pampered pets
The majority of women pet owners claim that they "always pamper their pets with the best products" (58%).

In the past year, 81% of women pet owners have purchased their pets toys (66 percent), professional grooming (26%), organic food (22%), outfits (16%) and/or some type of spa service (4%).

Among women pet owners, more than two-thirds buy their pets holiday or birthday presents (68%), one-third takes their pets on vacation (36%), and 20 percent dress their pets up.

On average, women pet owners report having spent $160 on a gift for their pet (37% admit to having spent more than $100).

Pets are woman's best friend
More than one in 10 women pet owners would choose to have the companionship of their favorite pet over another human being if they were stranded on a deserted island (13%).

A third of women pet owners say that their favorite pet is the "best listener" (30%).

Half of women pet owners let their pet sleep in their bed (49%).

 

why we love our pets: Cutest Pet photos

Check out some of the cutest pet photos ever! >>

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Tags: kittens

Comments

Comments on "Dogs and cats are woman's best friend: Find out why!"

Georgie August 01, 2013 | 8:40 AM

@Surjeet : You can get a small plastic container(or mini pringles can), add either coins or beans and close it. Then shake it when your dog jumps excessively. It doesn't hurt the dog, and it help train him.

Yi-Fan May 31, 2012 | 10:01 AM

Look at those cute images. This is the reason why I love to spend my time with my pet. :)

Surjeet February 13, 2012 | 10:01 PM

hi there, our puppy 19 weeks old black lab mario gets so etcxied with my 6 yr old son and some adults that he jumps all over them and my worry is that he has scratched my son several times. he even scratched his eye once. we have tried saying down and i have had my son try to turn his back to him but he gets so etcxied and just wants to play that he is kinda of out of control for the first few minutes that he is freed from his crate. do you have any other suggestions?

Veerabhadra Rao January 02, 2011 | 9:30 PM

Fantastic!Now a days,pets have really become a part of our daily life and they are so useful companions too.I am nearly a retired person(57) years and my two pet dogs help me so much,both emotionally and physically that I cannot call it a day without obliging them or spending time with them.This is really very informative and made me aware of so many things. Thanking you Profusely.

Ella August 03, 2010 | 12:44 PM

The pic of the Great Dane and kitten is so cute! I totally love my dogs and cats.

Dell August 03, 2010 | 12:41 PM

The pics at the end of this are just adorable! THIS is exactly why I love dogs!

Chase B. March 29, 2010 | 10:06 PM

These are amazing - great pics!

tia September 21, 2009 | 4:59 PM

COOL

Elle August 10, 2009 | 10:04 AM

Totally agree with you, Ray! It's awesome that people value the support and joy that pets can bring into their lives. I don't know what I would do without my dogs, and it's completely true - I would never cut corners when it comes to my pets... i think of them as family!

Ray July 17, 2009 | 3:48 PM

Sick?!? I think that's so cool! In these hard times people are realizing that their pets provide the most genuine of love and support. i think that it's awesome that so many are giving their pets the extra love and attention right now and showing them the appreciation they deserve!

fred April 12, 2009 | 9:41 AM

sick...just sick

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