Don't get us wrong, owning a pet can be one of the most rewarding experiences imaginable, but pets are much more than just a seasonal gift — they're a lifetime commitment.
Unfortunately there are all too many people around the world who are either gifted a puppy they don't really want or that they love solely for the Christmas period because it's cute, and when they tire of the animal, it is abandoned. This is heartbreaking, and it's a topic that Dogs Trust chose to touch on during its 2015 Christmas advert campaign, "A Dog Is For Life, Not Just for Christmas".
The video stars some famous faces, including Eamonn Holmes, Jon Richardson and The Great British Bake Off's Mel Giedroyc, as they read some of the pathetic excuses people have given for abandoning their pets.
Some of the reasons are completely unbelievable, such as, "He kept sitting in front of the TV when the football was on", "He was just too perfect" and "They didn't pay any attention to the baby".
According to the Belfast Telegraph, Dogs Trust's chief executive Adrian Burder said, "Sadly, there are many understandable reasons why people have to give up their dogs, and we appreciate that circumstances can change beyond their control. However, we cannot fathom that dogs should lose their security, comfort and home for such reasons as they 'ate the banoffee pie' or 'sat in front of the TV when the football was on'."
Burder continued, "We are immensely grateful to the star-studded cast who so enthusiastically volunteered their time to help Dogs Trust share such a valuable message. It is heartwarming to see how much they care about dog welfare".
"After nearly 40 years of highlighting our iconic slogan, 'A Dog Is For Life, Not Just for Christmas', we hope that with their help we can help even more people understand that dogs should be treated as valued family members, not fashion accessories, trends or commodities that can be cast off when their appeal wears thin".
It's a powerful, tear-jerking campaign indeed.
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