When you are a mom with big dreams, harnessing social media can be key to your success.
"Use social media (Twitter and Facebook) to connect with industry influencers, the media and stakeholders to expand your network and begin communicating your messages (Twitter can be used to pitch the media your story, and Facebook can be used to connect with stakeholders). Use Hootsuite to streamline social media," says Kristin Marquet, president of Marquet Communications.
Does adding social media to your already full plate feel like just too much? We get it, but to thrive in this digital marketplace, a social presence is a must. Furthermore, it needs to really reflect you. "Your digital reputation is your reputation," says Erik Qualman, author of Socialnomics: How Social Media Transforms the Way We Live and Do Business. "For a chance to have success, your voice has to be your own. Don't try to be something you aren't. Once you have that, figure out what the interest of your customers, readers [are]. It's more important to be interested in them (what they want, like, etc.) than to be interesting."
And the benefit to this? Through engagement with people on social sites, you build recognition, trust and a following. "By personally interacting with your potential clients, peers and social audience, you are able to connect with them personally which makes a big impact on them. Show them that you care and they will care about you in return," says Jayme Pretzloff, online marketing director for Wixon Jewelers, a Minneapolis-based jewelry store.
Don't panic. Yes, it sounds like a lot. But the key to good social media management is regularly using it — and managing the time you devote to it. Plan an hour into your day to devote to social media management. It could be every day. It could be every few days. It could be a couple times a week. Just make sure you stay consistent with it.
You've probably seen Twitter parties, which are like virtual cocktail parties where brands can engage in a set time frame with fans. Sometimes prizes are given. Often they follow a theme. But is the time and investment worth it? Although Qualman says that Twitter parties are more hype, he notes that they can have good longtime ROI. "Over time the more you can engage with your customer (whether it's a Twitter party or something else) the more your company will benefit. If they are at your Twitter party, guess where they aren't? With your competitor," says Qualman.
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