Creating relevant fashion content is important to a fashion blogger. Here are five resources that you can use to make sure you're always ahead of the trends.
One of the best pieces of advice I can give to a mom blogger is to hone in on a niche and embrace it. I know I've mentioned this before in my column, but it's the truth and I firmly believe it. It doesn't matter what your niche is — food, fitness, crafting, fashion, green living, party planning — all that matters is that you love it and have a passion for it. Once you have your niche, it's easier to create constant and consistent content because it's something that's easy for you to write about.
For me? It's all about the fashion and style.
I'm a lover of all things fashion-related, specifically for moms, so it was an easy choice for me when I was trying to decide what I wanted to hone in on. I had worked in the fashion industry after college for five years, so I came into "mom fashion blogging" with some industry experience, making my new job that much easier for me and that much more comfortable. I've been a full-time fashion/style mom blogger for the last 3-1/2 years and I absolutely love it. I wake up every single morning excited and ready to blog, vlog, tweet and Facebook away all the latest and greatest fashion advice, tips and trends for moms!
The more I keep blogging in this "fashion/style" space, the more questions I get from other mom bloggers asking me, "How can I do this, too?" or "Where do you find a lot of your fashion content?"
It's all about staying on top of the latest trends and styles and really having a true passion for it. If you do, you'll be golden. I also feed from five different resources every morning to see what's going on and what's "hot" in the fashion moment.
Women's Wear Daily — This is a fashion "bible" online. Everything you need to know about the fashion industry makes it into these pages. A collection coming out? An interview with a designer? Predicting trends for next year? Everything's in WWD. I literally check in every morning for updates and have signed up for daily emails. You'll be in the know for your fashion blog.
WhoWhatWear.com — If you're looking for trendspotting, this is your site. I love WhoWhatWear.com because they always have the latest trends and styles easily laid out. They are very heavy on celebrity styles, which is great because it allows for easy content for your blog. You see what's "trending" and you're able to blog from that information. I'm obsessed with this site. It's so helpful.
And you'll see personalized content just for you whenever you click the My Feed .
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