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Stretch mark creams moms swear by during pregnancy

Kim Grundy is a mom, writer, expert laundry folder and sandwich maker, not necessarily in that order. Raised in Oklahoma, she is now a West Coast gal and lives in California with her husband and two sons, along with one dog, two fish (oo...

The best lotion for stretch marks

Many women are looking for a miracle stretch mark cream to help prevent and treat stretch marks. Whether you get them from pregnancy, fast growth during puberty or rapid weight gain, find out what SheKnows editors, writers and readers say worked (and what didn't!) on their stretch marks.

Studies have shown that more than 70 percent of women will get stretch marks during pregnancy. Many will see the purple or white lines appear on their abdomen, thighs, arms and breasts. The stretch marks form when the skin rapidly expands and its elastic tissue tears.Can you prevent stretch marks?

More: How far would you go to get your pre-baby body back?

Genetics likely play a part in determining if you will get stretch marks. Dr. Julie Scott of Scottsdale Perinatal Associates confirms this in a recent Pregnancy & Baby article, saying that children inherit skin patterns from their parents. Not surprisingly, she says that mothers of multiples are more susceptible to stretch marks. (Check out the pregnancy photos of "Octomom" Nadya Suleman for an extreme example.)

Can creams prevent and treat stretch marks? SheKnows editors, writers and readers weigh in on what helped and what didn't.

Palmer's Cocoa Butter for Stretch Marks

This budget-friendly cream (, $5) was the top choice of many editors, writers and readers. Containing cocoa butter, vitamin E, collagen, elastin and shea butter, this cream is safe to use during pregnancy.

  • Palmer's Tummy Butter in the tin is inexpensive and widely available, so I only used it at bedtime. Didn't get a single stretch mark that time (knock on wood!). Switched to the Palmer's Cocoa Butter Stretch Mark Cream this time so I could use it morning and night -- but I use more of it because I feel like it doesn't moisturize as long [as the tummy butter]. -- Kristin Bustamante, senior editor
  • I used Palmer's, too. I didn't get stretch marks on my belly, but I had some previously on my thighs from a "growth spurt" in college. I interviewed some docs a year ago for an article regarding how to avoid stretch marks, and they all said none of the creams are really proven 100 percent effective. They said that genetics is a huge part of it, as well as staying hydrated. So drink up... water, that is! -- Molly Smith, writer for
  • Palmer's. It didn't work, but it made my skin feel awesome and not itchy. -- Brandy Hagelstein, parenting editor
  • I tried Palmer's, but it didn't work for me. I've heard that it's all in the genetics, and mine indicate stretch central. It's like my own personal roadmap to birth. -- Sarah Caron, SheKnows columnist
  • I used Palmers last time and pure vitamin E cream, and I did great -- no stretch marks. And then, all of the sudden at 36 weeks, she dropped, and I got them! I was so frustrated and upset, but now I look at them as a beautiful thing because they are a part of a wonderful time in my life.  -- CallieGrace12

Mustela Double Action Stretch Mark Cream

Our international content editor is a fan of Mustela Double Action Stretch Mark Cream (Sephora, $46). "A little on the expensive side, but it was my only indulgence (I swear!) and it did a good job! No stretch mark in sight! Oh yes, when I saw "double action" -- whatever that meant -- I was hooked. It worked -- no stretch marks on this tummy! I'm definitely planning to use the same next time.  -- Josée Laflèche, international marketing coordinator and content editor

More: 5 Ways to get rid of stretch marks

Neutrogena Body Oil

"I don't think it's genetics. My mom was loaded with stretch marks on her little tummy. My tummy stretched a ton and I didn't get any (thank goodness!). I was too nauseated the first four months to use anything. Afterward, I used Neutrogena Body Oil (Neutrogena, $9 for the light sesame formula). I used it before I was married, and 20 years later, I'm still using it. And my little girl said it makes me smell like I did when she was a baby.  -- Mary Fetzer, SheKnows writer and blogger

Cococare 100% Cocoa Butter

"Believe it or not, I never got any after four kids. The last three babies were big, too: between 8 pounds 10 ounces and 9 pounds 4 ounces. I'm not sure if it was the pure cocoa butter (Amazon, $3) I often put on my itchy tummy, but it sure smelled great!" -- Vanessa Sands, SheKnows copy editor

Burt's Bee Mama Bee Belly Butter

"I have to agree: I think it may be genetics. But, for good measure, for both of my pregnancies I used Burt's Bees Mama Bee Belly Balm (Target, $13). No stretch marks here, so maybe it was worth the $11.00 per jar I paid. Only con I can think of was that I wasn't a huge fan of the scent, but maybe that can be chalked up to morning sickness. (Did anything smell good?!) -- Michelle Maffei, SheKnows writer

More: Cool new trend: Boys' names for girls

California Baby Lotion

"I used California Baby Lotion (, $11). It's meant for babies, but I like it for myself for its low score at the Cosmetic Safety Database. I don't know if there was any stretch mark prevention (I had some from my prior pregnancies but didn't get any this last time), but it made my skin feel great!" -- Monica Beyer, SheKnows writer

Coconut Body Butter

Coconut Body Butter (The Body Shop, $21)  -- my favorite. And though it didn't prevent me from getting stretch marks, it worked great when my belly was itching like crazy, and it smelled so good. -- Crystal Patriarch of

More stretch mark tips

Although stretch mark creams don't work for everyone, they are apparently worth a try. At the very least, they will soothe your itchy skin during pregnancy. If you have stretch marks that cream does not fix, try self-tanning lotion for a quick remedy. Also, talk to your doctor about other treatments for stretch marks, including Retin-A and laser therapy.

If all else fails, take comfort in knowing that you are not alone! "

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