Good Ruling
Or Bad Ruling?

A California judge ruled last week that MGA Entertainment, the makers of the Bratz dolls, must stop manufacturing them and recall any unsold ones when the case wraps up in early 2009. The reason? The Bratz designer created the dolls while working for Mattel, so Mattel owned the rights to the designs making the use of them by MGA Entertainment copyright infringement. But besides the legal issues, how are parents responding to the ruling?

Bratz DollBratz were controversial from the start. With exaggerated pouts and skimpy outfits, adults called the dolls inappropriate and railed on them for introducing young children to sexuality.

Nonetheless, people bought them, and the dolls enjoyed a larger and larger portion of the marketshare each year. Despite this, Mattel, the makers of Barbie, remained the number one dollmaker.

Good riddance

For many parents, this ruling is about more than copyright though. Parents of some young girls say that there are enough pressures for young girls without the Bratz dolls entering the mix.

"As a parent, I am very pleased that the Bratz dolls will be removed from the shelves - regardless of the ruling or its implications - because of the inappropriateness of the dolls. My 7-year old daughter will experience enough challenges and negative pressures in her young life; I don't need dolls wearing slutty outfits influencing her," said parent Travis Franklin of Idaho. "I only hope that Mattel will not take up the brand and begin creating their own line of similar dolls."

Franklin isn't alone.

"I'm overjoyed that they will be disappearing. Bratz was a blight on the landscape of dolls for girls. My wife and I have never liked them. They are poor examples of what I would want my daughter to look like or dress like, and don't get me started on the TV/cartoon/movies! Good bye and good riddance," says Brad Waller, a father and vice president of EPage Classifieds.

Teaching a bad lesson

Not everyone is overjoyed by the ruling. Some see it as a bully getting rid of competition.

"As a mother of three daughters, I actually smirked in disgust when I heard the ruling today in favor of Barbie. It's amazing what a poor competitor Mattel is with this. They couldn't handle the dwindling market share they owned with their monopolistic Barbie, so they decided to sue. Keep in mind, they've completely changed the new Barbie doll to be more like the Bratz one since Bratz came on the scene – larger hips, smaller chest than the ones I played with when I was a little girl. And that didn't work, so they go to court," said Michelle Metzger of Texas.

Metzger says that the whole thing is a giant turnoff for her.

"I think Santa's watching on this one, and I bet both companies get a big, fat lump of coal in their stockings this year – lord knows their combined legal fees would pay for one the size of Haley's Comet. And sadly, the money they are footing the bill with comes out of my pocket… I think I'll just get my daughters Nintendo DS games this year instead of dolls. Or maybe we can make our own and get sued by Mattel," said Metzger.

Keep competition alive

Other parents are concerned that the ruling could lead to fewer options in the doll market for girls.

"It may be the correct legal finding, but I hope they continue some of the dolls because I want to be able to provide variety in what is presented to my daughter as she grows up," said Michelle Riverson of Washington.

The case is expected to wrap up in early 2009.

Tell Us! What do you think of Bratz dolls? Comment below!

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Comments

Comments on "Bratz given their walking papers"

Daniele Dixon September 06, 2013 | 9:17 AM

I think this is outlandish! I bet 10 to 1 you don't know anything about the bratz, There Dolls for god sake, There are a lot of ty dolls beside the Bratz dolls, If they had been called Angles or something along that line you people would have loved them. If you know anything about them their about bettering yourself. They teach respect, they have manners, people have without knowing about them have messed it up for the kids, My Daughter and her friends played with them for years and 5 out of 7 girls are in college studding a Doctor, two nurses, one a social worker, and last but not least a chemical engineer studying the green system and how to better our planet, the other two are stay home mothers married to very intelligent successful men, none of them are s or anything, there lives are not ruined or even improved they just played like kids should and had fun growing up, If you kid is taking a turn for the worst step back and look at the whole picture I'm sure the doll isn't the blame!

kyliee August 18, 2009 | 11:23 PM

wow seriously, barbie has been just as bad as bratz and your right no one is making you buy them. if a parent thinks bratz were trampy then dont let your child buy them, but some parents think most of the bratz dolls were fine. im not saying that bratz dolls arent trampy but some of them werent

Sebrina January 07, 2009 | 1:45 PM

if you want my opinion i think barbie is way better than bratz. Barbie teaches girls to follow your dreams and be who you want to be. bratz on the other hand maybe do that but do it in an inappropriate way. they make bratz look wild and indecent sometimes. Barbie dolls are decent and they dont look wild at all. barbie is a very good example for little girls and big girls to. I think bratz should just disappear altogether. But let barbie continue teaching girs what is right.

Daniel M. Clark December 23, 2008 | 2:44 PM

Good riddance to bad rubbish. I don't care what Mattel is worried about - don't make it sound like Mattel is presenting this as some sort of "we want to protect the children" thing, because they're not. Don't give me some sob story about how the market suffers as a result or how there is no competition as a result of this, either - if you think that, you clearly haven't been into a toy store lately. Barbie has some questionable outfits maybe, but then again, Barbie gets to be an astronaut, a teacher, a scientist and a doctor... the Bratz get to be... exactly what the name implies - nothing.

Deborah December 13, 2008 | 8:52 AM

These dolls have taken the place of Barbie. That is all Mattel is worried about. My daughter has several of these dolls and she has made them appropiate clothing. No one was forced to buy the dolls, just like the Barbie. Barbie clothes are getting more and more skimpy as the years go by.

ruby December 11, 2008 | 6:47 AM

Ugh, I hate the dolls and do not hate to see them go. But I can't be excited since the MARKET that exists for these crappy models of femininity is still alive and well. Consequently, there will eventually be another overualized doll marketed to six year olds and people will buy them. And this is the society we live in. Blech.

jody December 11, 2008 | 5:13 AM

I say good riddance to those trampy dolls! Even if we think Barbie sets a bad example, these are far more setting worse ones! At least Barbie does it with class! My daughter has never been allowed a Bratz or a "Myscene" (which is from the makers of barbie) dolls. I have taught my daughter you don't need to look like a street corner ornament to look cool and be cool :)

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