"Cloverfield" generated a "Blair Witch Project" type of buzz when it arrived in theaters during the holiday season 2007. With its hand-held camera shooting style, the early clips showed very little while simultaneously fanning a suspicious fire in movie goers that made it the number one film when it opened.
The DVD actually reminds of a classic in DVD lore, "The Matrix." The film that was the first DVD to sell a million copies is widely credited with making the machine, DVD, the must-own technological device. "Cloverfield" may have arrived on screens and succeeded with its "Blair Witch" buzz, but watching the film at home is more "Matrix" in how the viewer can replay scenes in an effort to put puzzle pieces in place.
What is also ten times more easy to stomach is the jerky camera shots that are inherent to the eyewitness-as-storytelling means of plot movement, but on the big screen, that was tough. Having the subjects of the film carry the camera is a risky endeavor, but one that "Cloverfield" pulls off to the point it is unimaginable to think of the film shot any other way.
Films have triumphed in the DVD format because of their ability to -- in cases perfectly evidenced by "Cloverfield" -- enhance the experience beyond the thrills garnered on the big screen.
The "Making of" feature is a brilliant study in how J.J. Abrams' mind works. By following up "Alias" with "Lost" on TV, "Mission Impossible: III" with "Cloverfield," the anticipation for anything he tackles will be astronomical.
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