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Naked Juice re-brands and updates packaging to clearly communicate health benefits

Company adds two nutritious pomegranate juices to meet consumer demand

Nutrition-savvy consumers motivated by the revised food pyramid and research on the health benefits of adding fruits and vegetables to daily diets are flocking to Naked� Juice. Why? Because every single-serve (15.2 oz.) bottle of Naked Juice delivers on "the POUND promise" with a pound of all-natural "bare-naked" fruits and no added sugar or preservatives.

New this October: Pomegranate containing 100 percent pure pomegranate juice joins the Naked Juice antioxidant family. Consumers have been clamoring for pure pomegranate juice for the last few years and the demand just keeps rising. Naked is happy to answer the call.

Naked Juice is also introducing Pomegranate Blueberry, offering consumers the health benefits of two "power fruits" in one, with loads of healthy antioxidants.

Like all Naked Juice products, each of these new flavors will contain a pound of fruit in every 15.2 oz. bottle -- or two and a half convenient servings of delicious, all-natural fruit.

Some positive health findings about pomegranate juice:

  • Preliminary research shows that pomegranate juice may contain almost three times the total antioxidant levels as compared to green tea or red wine
  • Additional research shows that daily consumption of pomegranate juice may reduce plaque buildup in arteries - a condition that can lead to heart attack or stroke

"Our promise is to offer customers the most innovative, great-tasting juices packed with health and nutritional benefits," says Tom Hicks, president of Naked Juice. "With that said, we continue to introduce new juice varieties that offer innovative ingredients and boosts that help our customers feel great."

To convey the important health benefits and taste profile of the products, Naked Juice is re-branding its full line of super-premium juices with new contemporary, colorful packaging.

The new Naked Juice labels are more sophisticated for savvy consumers with realistic fruit graphics on the front panel. The side panels graphically show the exact amount of fruit per bottle, as well as information on the added "boosts" (such as vitamins, Echinacea, blue-green algae, and soy protein). With the line "A Pound of Fruit in Every Bottle" front-and-center on the label, consumers get a clear picture of just how easy it is to incorporate more fruit into their daily diets.

The Naked Juice line is available at grocery and natural food stores throughout the country at the suggested retail price of $3.19 for 15.2 oz fruit juice smoothies and protein smoothies and $2.59 for Just Juice varieties. For more information about where to purchase Naked Juice, visit www.nakedjuice.com.

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