Start writing
Share this Story

Ellen DeGeneres Launches New Baby Lifestyle Collection

Jenn is perhaps best known as the author of the popular parenting blog Breed ‘Em and Weep (2005-2012). She’s written for many magazines, newspapers and websites, including Brain, Child Magazine, Literary Mama, and The Boston Globe. Jenn’...

We are all for babies decked out in Ellen style

Talk show host, Oscars host, actor and all-around awesome human being Ellen DeGeneres is branching out — and we're pretty excited.

More: Retro Baby Names Work for Modern Families

Let's add "designer" to her impressive résumé. DeGeneres announced the debut of her ED Ellen DeGeneres baby lifestyle collection in a press release. The collection features some seriously adorable designs for a wide array of products such as furniture, bedding, diaper bags and — our fave — super-swag apparel and footwear. Behold the cuteness from the line's official Instagram:

Thanks, Ellen. Now those of us who have teenagers have to go and get knocked up again so we can have cute little DeGeneres-ish babies and nurseries. Damn it!

More: I Have to Adopt My Biological Child Because I'm a Same-Sex Parent

Yeah, we're not surprised one bit that we love the line — what's not to love? DeGeneres' collection is infused with her usual joie de vivre, and we adore her approach to designing for babies. "Babies love to be swaddled and should always be surrounded by love and kindness. I created my baby collection with that thought in mind," DeGeneres said in the press release. "Each piece has a message of love and the line is filled with whimsical and fun pieces. I don't have a baby but I love to be swaddled and you will too!"

The launch collection is available now nationwide at BuyBuy Baby stores exclusively, as well as online at buybuybaby.com if you're an online kinda shopper like most of us.

More: Christina Perri Is Going to Be a Mom

The press release reads, "Love and positive messaging is a signature element that Ellen brings to her ED brand; featured sayings include, Love, Be Kind, Joy, Made with Love, I Can and I Will."

That moment you find out the #EDEllenDeGeneres baby collection is here. #EDBundlesOfJoy

A post shared by ED Ellen DeGeneres (@edbyellen) on

We're feeling the love for sure in the doodle dogs, the bright animal patterns and the dancing bunnies. DeGeneres and wife Portia de Rossi didn't just whip up these products in their garage, of course — DeGeneres partnered with baby industry powerhouses such as Aden by Aden + Anais (swaddles, blankets, bibs), Bivona & Co. (baby furniture), Naturepedic (mattresses) and the Camuto Group (footwear). Other partners include Peg Perego, SABG, Crown Crafts and WeePlay according to the release.

This is the baby division of ED, DeGeneres' lifestyle brand (don't be jealous; you can have a lifestyle brand too if you want). The brand was launched in 2015 as a joint deal with DeGeneres and the CEO of Burch Creative Capital, Christopher Burch. We're grooving on DeGeneres' commitment to accessibility (read: no insane price tags) and her usual positivity.

Now where's our grownup-size dancing bunny sheets, please?

Comments
Hot
New in Parenting
Close

And you'll see personalized content just for you whenever you click the My Feed .

SheKnows is making some changes!

b h e a r d !

Welcome to the new SheKnows Community,

where you can share your stories, ideas

and CONNECT with millions of women.

Get Started