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Kim and Kanye Are Launching a Kids' Clothing Line — Designed by North West

Jenn is perhaps best known as the author of the popular parenting blog Breed ‘Em and Weep (2005-2012). She’s written for many magazines, newspapers and websites, including Brain, Child Magazine, Literary Mama, and The Boston Globe. Jenn’...

Kimye's daughter is designing clothing so bright, you'll have to wear shades

We have glimpsed the future of children's fashion on Kim Kardashian West’s Snapchat.

It’s so bright, you’re going to want to wear shades. No, really. This is a disclaimer. We don’t want you to sue us for retinal damage. Put on sunglasses before you look at the pictures. We'll wait.

Kimye's daughter is designing clothing so bright, you'll have to wear shades
Image: Kim Kardashian/ Snapchat

Yes, friends, Kardashian West and Kanye West are launching a kids’ clothing line, and their head designer is 3-year-old daughter and aspiring model North West. Yeezy, Mary and Joseph.

More: North West's first tweet, y'all

"Daddy and mommy are doing a kids' line and these are some of the pieces," Kardashian West proudly cooed on a Snapchat video of North decked out in the line’s flagship outfit. “Northie picked out the colors and the fabric.” Yowza, Yeezy Jr.!

North is clearly a budding niche designer, creating luxe clothing for children forced to endure extreme low-light conditions.

Kimye's daughter is designing clothing so bright, you'll have to wear shades
Image: Kim Kardashian/Snapchat

If the reverse image on the back of our eyelids can be trusted, North’s first collaboration with her parents is a shearling jacket over a supernova yellow sequined $5 stadium rain poncho. The toddler opted to accessorize the I-stared-at-a-solar-eclipse-and-then-caught-the-Packers-game-at-Lambeau-Field-themed ensemble with tube socks and black and white sneakers. Savvy little minx.

More: North and Saint's parents are happier than ever

We think the line will appeal most to families of sea cucumbers living at the bottom of the Mariana Trench or wealthy expatriates living north of the Arctic Circle in the winter who have trouble locating their children without feeling around the walls like Patty Duke in The Miracle Worker.

Critics are already raving over the initial offerings from the Kimye kids’ line, releasing statements like, “A revelation! No, really, like from the Book of Revelations!” and “Those who look directly at the poncho dress could experience eye damage ranging from temporary blindness to severe burns on the retina, but the aesthetic is beyond worth the co-pays!”

Oh, lighten up. We’re totally (not really) kidding, because OMG, it’s a stadium rain poncho with sequins that you can see from space.

Still, that North West is really stinkin' cute.

There's no release date for the Yeezy kids' line at the moment, but Kardashian West swears it's "coming soon." Maybe we'll get another peek at the Yeezy Season 5 show at New York Fashion Week. Pretty please? And maybe let Baby Saint get in on the collab? Sweeeeeet.

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