It's no secret that Olivia Wilde is one of our favorite celebrity moms. She tells it like it is — especially when it comes to breastfeeding. Her latest gripe concerns an ad for a breast-pump bra.
"This lady definitely did not recently birth a child who requires breastmilk to be pumped," the mom of two wrote on Instagram. And, well, she makes an excellent point. Those are not the abs, bright eyes and glowing skin of a typical breastfeeding mother.
Real quick just wanna take a break from online (lazy-person) x mas shopping to call bullshit on this ad for a breast-pump bra cuz this lady definitely did not recently birth a child who requires breastmilk to be pumped. Also want to give a quick cyber hug to this model who had to pretend to have recently birthed a milk-fed baby-child when she clearly has spent the last year lifting tiny weights and meditating. (Side note: why does Amazon insert breast-pump ads into every single goddamn search I make? I'm no longer in the market for more pump supplies Amazon! Shut it down!) PS. I own this bra and it's awesome.
While some comments on Wilde's Instagram post pointed out — quite rightly — that some mothers do have flat stomachs (even defined abs) not long after giving birth, those people seem to be missing her point. She's not having a dig at moms who snap back into their size-4 jeans two weeks after their babies are born. She's calling out advertising campaigns that tell us all moms should be trim and toned while they're still nursing their babies.
Because when do we ever see ads targeting new moms (for breast-pump bras or whatever else) featuring women who actually look like they've just given birth? Where are the saggy bellies, tired eyes and unwashed hair?
A quick internet search for "breast-pump bras" proves Wilde's point.
This mom means business.
Pumping is hilarious, apparently.
Just your typical mom pose!
And plenty of women do agree with the actress. "Yesssss realness. Pumping right now with my belly bulging over my yoga pants," wrote one.
"Amen. Maternity clothes are the same way," posted another.
In a 2015 interview with Shape, Wilde confessed she struggled to get used to her postpartum body after her first child was born. "I’m softer than I’ve ever been, including that unfortunate semester in high school when I simultaneously discovered Krispy Kreme and pot," she said. "The photos of me in this magazine have been generously constructed to show my best angles, and I assure you, good lighting has been warmly embraced. The truth is, I’m a mother, and I look like one."
Wilde gave birth to her second child with husband Jason Sudeikis, daughter Daisy Josephine, on Oct. 11. Their first child, son Otis Alexander, was born in 2014.
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