There are plenty of great dads out there who do their share of the household chores. The message in the viral video titled #ShareTheLoad isn't intended for them. Instead, it's intended for those who see housework as women's work, and it's a powerful message at that.
In the video you see a grandfather who feels he has set a bad example for his harried daughter. He apologizes and tells his story of regret as you see the woman rush about, getting everything done while her husband sits on the couch.
This is one of the most powerful videos I have ever seen – showing how stereotypes hurt all of us and are passed from generation to generation. When little girls and boys play house they model their parents' behavior; this doesn’t just impact their childhood games, it shapes their long-term dreams.In this #SharetheLoad campaign, Ariel India, P&G, and BBDO Worldwide show how fathers and husbands can take small steps (like doing laundry) to create more equal homes. They won a #GlassLion at the 2015 Cannes Lions International Festival of Creativity for earlier work on this campaign. The real win is the way they are changing stereotypes and showing that a more equal world would be a better world for all of us. Dads, #ShareTheLoad and #LeanInTogether for equality. Thank you Andrew Robertson, Marc Pritchard, Sonali Dhawan,Vidya Murthy, Sharat Verma, Shailesh Jejurikar, Josy Paul, and Mohammed Ismail.Posted by Sheryl Sandberg on Wednesday, February 24, 2016
Facebook COO Sheryl Sandberg helped it go viral this week when she posted the video, calling it "one of the most powerful videos" she's ever seen.
Raising a family is hard work, and everything is so much easier if both parents share the work. Not only that, but it sets a good example for children. There are not male and female roles and responsibilities, but rather family responsibilities.
If you know someone who could use a little nudge in this direction, sharing this video could be a subtle way to get the message across. As the video says, it's not too late to change things.
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