OK, well, technically photographer Ivette Ivens and the ladies from the Badass Breastfeeders of Chicagoland group did not stop traffic for the viral photo seen above. It just looks like they did.
According to Ivens, whose breastfeeding photography is well known on the Web, the shot actually occurred when the traffic light was red.
"We waited for a red light, walked onto the wide median, got into position and started shooting. It all took less than five minutes," Ivens tells SheKnows. "Some said it wasn't natural to breastfeed in the middle of the street. I assure you, we were careful and safe during the five minutes it took to get the shot. The message behind the image was to show solidarity, support and that women from all walks of life breastfeed children of different ages. They are united."
So who decided to "stop traffic" to breastfeed? That would be Abby Theuring, the mom behind The Badass Breastfeeder website and nursing community, who is featured in the center of the front row.
"I had planned to do a group shot of women breastfeeding together in solidarity," Ivens says. "Abby had the idea to stop traffic, and we ran with it.
"I am so honored to have met all of these lovely women to take such a dream shot together," she added.
Reactions to the photo since have been mostly positive, with the few naysayers focusing mostly on safety. The hundreds of shares, however, are something Ivens hopes will help nursing moms across the nation.
"I feel it is important for breastfeeding to be seen. The more it is seen, the more normal it becomes," she says. "Breastfeeding mothers need the support and confidence to meet their babies' needs wherever and whenever that might be."
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