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Lottie the doll launches gender equality campaign on International Women's Day

When she's not writing, Claire Gillespie can most often be found wiping snotty noses, picking up Lego, taking photos of her cat or doing headstands.

#BeYou: New Lottie doll wants little girls to know they can be superheroes too

From SheKnows UK
Lottie, the doll created to defy gender stereotypes, brought International Women's Day 2015 to the younger generation with the launch of a new campaign. #BeYou is designed to build the self-esteem of young girls and we think it's awesome.

The year-long initiative, which was launched to coincide with International Women's Day, will include activities, events and social media content to inspire Lottie's fans.

To kick things off, Lottie released a collection of biographies of inspiring females for kids to download from the lottie.com website to teach them about the achievements of great women throughout history.

More: From Barbies to Bratz: The debate over dolls

Also in the pipeline is the release of a new range of Lottie dolls, including the astronomy-themed Stargazer Lottie (a collaboration with the European Space Agency) and Fossil Hunter (in conjunction with Trowelblazers, a team of international female palaeontologists).

Co-founder and creative director of Lottie, Lucie Follett, said: “We want to expose girls to all of the options that are open to them, activities that will stimulate their minds and also keep their bodies active; science, sports and other outdoor activities, as well as fun, imaginary play. There are many ways to be a girl."

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