Ryan Blair is the CEO and co-founder of ViSalus and international best-selling author of Nothing To Lose, Everything To Gain. He was inspired to create and develop Project 10 Kids when he was in Jamaica. "I was in Jamaica serving malnourished and hungry children our Vi-Shape shakes when I realized we should also be donating our meals to the overweight and unhealthy children suffering from obesity," he says. "We launched Project 10 Kids and have donated over 568,000 meals to kids across the U.S., Canada and the U.K."
His son Reagan helped inspire the company's Vi Crunch cereal. "My son has autism, and it has always been difficult to get him to eat and even more difficult to get him to eat healthy meals. The foods he wanted us to prepare for him were high in sugar and low in nutrients. I wanted a cereal I could feel good serving my son," he shares. "Reagan and I taste-tested bowls and bowls of cereal together. When he gave me two thumbs up I gave our scientists the same."
As for making family a priority, Blair has mastered using modern technology to be there even when he can't physically be. "I schedule the time and use technology to make being away from my son, for sometimes weeks at a time, bearable," he explains. "I insist on daily communication including FaceTime. I also like to write my son letters, some that his mom can read to him and some that I hope he will read when he’s older to help him understand why I was away and the value that created for other families."
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