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Jessica Alba's The Honest Company introduces new designer collaborations

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Limited edition designer baby products

You are probably already familiar with Jessica Alba's The Honest Company and all their wonderful, non-toxic, eco-friendly products for moms, babies and entire families. And now, the company is launching a new program of exclusive designer collaborations called The Collective.

The Collective from Jessica Alba's The Honest Company

The Collective from The Honest Company features limited edition products for the home and for babies. Prices range from $30 to $369 and these new items are available at Honest.com beginning today.

“We are thrilled to partner with some of our favorite, best-in-class baby brands and amazing artisans from Brooklyn to Toronto to Southern California on bringing a unique, diverse vision of family essentials to the marketplace,” said Jessica Alba, founder and president of The Honest Company. “We see The Collective as another way for us to deliver on our promise to continually inspire and delight.”

The rotating designer collaborative includes baby accessories, gear and toys that meet the strict toxicity, safety and sustainability standards from The Honest Company. Initial pieces include an organic cotton baby carrier from Beco, a versatile Honest Utility Tote handcrafted by LayerXLayer, easy clean eco-leather b.box essential diaper carrier, colorful and sustainable manny and simon wooden push toys, handmade one-of-a-kind wool and fleece Cate & Levi hats, chic and multi-functional organic knit Honeyami blanket, and sturdy and stylish Baby Jogger City Mini GT stroller.

Alba personally discovered LayerXLayer at a Brooklyn farmers' market and started the conversation that lead to this collaboration with them. In early 2014 expect more baby items, exciting decor and nursery furniture as part of The Collective from Aden & Anais, Babyletto and other brands.

If you are already a member of The Honest Company and have an active Bundle subscription, you will receive exclusive benefits including early shopping access, special rates and unique offers. And, the items will be included in the Black Friday and Cyber Monday deal — $5 off every $25!

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