This individual will work with multiple departments within the company, including Business Development, Editorial, Development, Traffic and Marketing to create and execute media plans, drive traffic to internal sources, manage a media buyer to execute all campaigns, and report on the success of each effort. We are looking for a candidate who is hard-working, self-motivated, analytical, and can successfully juggle multiple tasks at once.

Responsibilities

This position may include some or all of the following:

• Create and execute marketing plans for advertising programs and brand campaigns
• Effectively strategize advertising programs with external vendors
  • Google, Bing, YouTube, Facebook, Hulu, etc
• Set up, manage and track promotional traffic drivers for internal campaigns
  • Newsletters, Press Releases, Video Syndication, Link Building, etc.
• Manage promotions and drive traffic to SheKnows via:
  • Article feeds
  • Affiliated link building
  • Editorial promotions
  • Internal ad campaigns
• Find new traffic avenues and ways of increasing organic visits across SheKnows family of sites
• Oversee and manage relationships with all external marketing vendors
• Coordinate and manage advertising on digital ad networks and ensure delivery goals are met
• Track monthly advertising traffic goals and progress
• Research new advertising vendors and analyze effectiveness
• Maintain internal promotions and marketing calendar and aid with execution

Qualifications

• Bachelors Degree, preferably marketing or business related
• Internet work, marketing or ad agency experience preferred
• Experience dealing with and technical knowledge of online ad networks a plus
• Experience with Google Adwords and other online marketing preferred
• Ability to set and manage budgets
• Must have excellent oral and written communication skills
• Must be proficient in Microsoft Outlook, Excel, Word, and Power Point
• Ability to independently set and manage multiple competing priorities
• Some management experience preferred
• Organized, a logical thinker, excellent interpersonal skills
• Must be detail oriented
• Strong work ethic

To apply

Candidates should submit their resume to Jessica.Toms@sheknows.com; no phone calls please.

AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER

SheKnows.com is an Equal Opportunity, Affirmative Action Employer. The company subscribes to all state and federal regulations and prohibits discrimination based on gender, race, sexual orientation, national origin, disability, marital status, age, religion or veteran status. SheKnows hires only individuals lawfully authorized to work in the United States.