Specs

Review the ad specs below:

Standard Units

Leaderboard

Size: 728x90
Maximum file size (image): 30K
Maximum file size (Flash): 30K
Animation: 15 seconds; 18 fps
Looping: Max 3
Third-party specs below: Yes
Accepted file formats: GIF, JPEG, Default GIF required for HTML and Flash Submissions (Flash Version 7 with clickTAG embedded).
Image rotation: 6 creatives max per campaign

Medium Rectangle

Size: 300x250
Maximum file size (image): 30K
Maximum file size (Flash): 30K
Animation: 15 Seconds; 18fps
Looping: Max 3
Third-party specs below: Yes
Accepted file formats: GIF, JPEG, Default GIF required for HTML and Flash Submissions (Flash Version 7 with clickTAG embedded)
Image rotation: 6 creatives max per campaign

Skyscraper

Size: 120x600
Maximum file size (image): 30K
Maximum file size (Flash): 30K
Animation: 15 Seconds; 18fps
Looping: Max 3
Third-party specs below: Yes
Accepted file formats: GIF, JPEG, Default GIF required for HTML and Flash Submissions (Flash Version 7 with clickTAG embedded).
Image rotation: 6 creatives max per campaign

Wide Skyscraper

Size: 160x600
Maximum file size (image): 30K
Maximum file size (Flash): 30K
Animation: 15 Seconds; 18fps
Looping: Max 3
Third-party specs below: Yes
Accepted file formats: GIF, JPEG, Default GIF required for HTML and Flash Submissions (Flash Version 7 with clickTAG embedded).
Image rotation: 6 creatives max per campaign

Large Rectangle

Size: 300x600
Maximum file size (image): 30K
Maximum file size (Flash): 30K
Animation: 15 Seconds; 18fps
Looping: Max 3
Third-party specs below: Yes
Accepted file formats: GIF, JPEG, Default GIF required for HTML and Flash Submissions (Flash Version 7 with clickTAG embedded).
Image rotation: 6 creatives max per campaign

Non-standard units

Preroll Video

Size: 5x5
Maximum file size (image): 2MB
Maximum file size (Flash): N/A
Animation: 15 Seconds
Looping: No looping
Third-party specs below: N/A
Accepted file formats: .mov or Quicktime video assets
Image rotation: N/A
Notes: :15 or :30

Push-down Unit

Size: 728x90 to 728x300
Maximum file size (image): 100K
Maximum file size (Flash): 15 Seconds
Animation: 15 Seconds
Looping: No looping
Third-party specs below: N/A
Accepted file formats: High res assets (layered PSDs, fonts, logos, etc.), video assets (.mov or Quicktime), and creative direction
Image rotation: N/A
Notes: Animation/video is auto-play, sound click to play, with clear close button

Push-down Arrival Unit

Size: 728x90 to 728x300
Maximum file size (image): 100K
Maximum file size (Flash): 100 K
Animation: 15 Seconds
Looping: No looping
Third-party specs below: N/A
Accepted file formats: High res assets (layered PSDs, fonts, logos, etc.), video assets (.mov or Quicktime), and creative direction
Image rotation: N/A

Sliver Unit

Size: Custom
Maximum file size (image): 100K
Maximum file size (Flash): 100K
Animation: 15 Seconds
Looping: No looping
Third-party specs below: N/A
Accepted file formats: High res assets (layered PSDs, fonts, logos, etc.), video assets (.mov or Quicktime), and creative direction
Image rotation: N/A
Notes: Animation/video is auto-play, sound click to play. For the sliver unit the closed area needs to be 51 pixel high and needs to extend across the width of the page 450 pixels wide on each side of our page. The open portion of the sliver unit is 233 pixels high and continue to extend across the 450 pixels on each side. The full sliver unit is the 284 pixels high (the open portion and the closed portion combined). In order to accommodate small monitors, the "viewable portion" of the reskin needs to fall within 600 high by 115 wide. Anything that falls within the top 284 pixels of the reskin will be covered by the open sliver unit. The area that will be completely visible will be 316 high by 115 wide (this reskin needs to be begin below the 284 pixel drop). The full reskin needs to be created so that it extends to 450 pixels on each side (wide) and is the full length of the page (approximately 1500 in length).

Overlay

Size: 800x600 max
Maximum file size (image): 1MB or less with polite load
Maximum file size (Flash): 1MB or less with polite load
Animation: 15 Seconds
Looping: No looping
Third-party specs below: N/A
Accepted file formats: High res assets (layered PSDs, fonts, logos, etc.), video assets (.mov or Quicktime), and creative direction
Image rotation: N/A
Notes: Animation/video is auto-play, sound click to play, with clear close button, auto-animate is 1/24 with re-expansion on user initiation, if running video overlay banners cannot be RM

Floater

Size: 800x600 max
Maximum file size (image): 1MB or less with polite load
Maximum file size (Flash): 1MB or less with polite load
Animation: 15 Seconds
Looping: No looping
Third-party specs below: N/A
Accepted file formats: High res assets (layered PSDs, fonts, logos, etc.), video assets (.mov or Quicktime), and creative direction
Image rotation: N/A
Notes: Animation/video is auto-play, sound off, with clear close button, auto-animate is 1/24, if running video floater banners cannot be RM

Interstitial

Size: 870x490
Maximum file size (image): 75K
Maximum file size (Flash): 75K
Animation: 10 Seconds
Looping: No looping
Third-party specs below: N/A
Accepted file formats: GIF, JPEG, Default GIF required for HTML and Flash Submissions (Flash Version 7 with clickTAG embedded)
Image rotation: N/A

Additional Information:

  • All Flash creatives should attempt to consume no more than 25% of users CPU resources on an average system.
  • All creative must function uniformly on both Mac and PC platforms as well as multiple versions of Netscape, Internet Explorer, and Mozilla.
  • Z-index: Client must not set z-index higher than 1000

Submission Deadlines:

GIF/JPG: 2 business days prior to launch date
Flash: 5 business days prior to launch date
Rich Media:  5 business days prior to launch date

 

Note: If the submitted creative does not conform to the specifications, it will not be placed online and may result in a delayed launch date.

 

Accepted Third-Party Vendors

  • Doubleclick
  • DART Motif
  • Eyewonder
  • Interpolls
  • Viewpoint
  • Shoshkeles
  • Pointroll
  • Unicast

Tags: stats