Meet The SheKnows Magazine Team
Editorial team
Kristin Bustamante, Editorial Director
Kristin manages the voice and direction for SheKnows and our family of sites and oversees the editorial team.
With a marketing degree in hand but no desire to do the "salesy" stuff, Kristin Bustamante began pursuing a career in the publishing world with clients as diverse as a global technology company and a local startup magazine. Between all the opportunities that led her here, she met the perfect guy and made two perfect (depending on the day) children.
In her role as editorial director for SheKnows, Kristin oversees the brand's ever-expanding portfolio of women's and lifestyle websites, and focuses heavily on sales integrations across the sites. She truly has the greatest editing job in the world, working with a world-class team on an industry-leading website, creating real and relevant content for women, and constantly creating and challenging the written word.
Alison Bills, Director of Public Relations
Alison oversees media relations, social media and community engagement for the award-winning SheKnows brand. She strives to increase brand awareness and spread the word about the fun, relatable content the company produces to empower women.
Prior to her current role she managed SheKnows’ corporate messaging and marketing content strategy as executive editor, and worked alongside a talented team of experienced editors, published authors and industry experts as managing editor to build the brand’s rich offering of content.
While this word nerd's passion for writing first led her to a degree in linguistics followed by a career in print publishing where she wrote on all things travel and beauty, the world of online media was to much to resist and she joined SheKnows in 2008.
Nantale Muwonge, International Editor
Nantale Muwonge is the SheKnows International Editor, overseeing the content for SheKnows.ca, SheKnows.com.au and SheKnows.co.uk.
Nantale considers herself a mixed bag. Armed with a psychology degree and experience in radio, print and news media across four countries, she brings a unique and global perspective to the SheKnows editorial team. She is currently pursuing a Master’s degree in Media and Communications Psychology, but in her spare time, she enjoys music, traveling and exotic food.
Lauren Swanson, Managing Editor
Lauren infuses the SheKnows voice across channels and sites. She monitors and organizes the content produced across the site, working closely with the channel editors to structure engaging, shareable features. She also oversees the daily and ongoing production of the SheKnows homepage.
Lauren boasts more than seven years of experience in the publishing world as a writer and editor. Before coming to SheKnows, Lauren had the pleasure of working for Southwest regional magazine Desert Living, NBC.com, Indianapolis Magazine and The Indianapolis Star. Her hobbies include drinking wine, dancing poorly to Wii zumba, drinking wine while dancing poorly to Wii zumba and overfeeding her 20-pound cat, Charles. Her pet peeves are the Kardashians (even though she watches their shows, like, every Sunday), mouth breathers, and people who do not understand the difference between "your" and "you're."
Crystal Brown, Editor
Crystal Brown works closely with the SheKnows editors to assist with various strategic projects. She works closely with the managing editor and editorial director to spearhead strategic editorial initiatives and assist the editorial team.
Crystal can be summed up with the acronym G.R.I.T.S -- Girl Raised in the South. At 17, she left her home on the Mississippi Gulf Coast to head all the way to the shores of Alabama to study journalism.
Four states, one country (Germany) and two degrees later, she now calls Phoenix home.
Crystal is a recovering military spouse, having navigated the intricacies of Army life for six years before she and her husband joined the “real world” as civilians.
Her experience ranges from being a writer and editor for an Army newspaper to being a reporter at a small-town Oklahoma newspaper.
These days, Crystal spends time at home corralling a preschooler, an infant and the world’s most cranky 15-year-old Min Pin. In her spare time, she enjoys reading, writing, cooking and watching primetime TV. She’s also a runner and wannabe triathlete. Fartleks for lunch, anyone?
Lauren Joskowitz, Entertainment Manager
Lauren Joskowitz oversees the Entertainment channel and family of sites. In addition to filming The Buzz and other entertainment-related shows, she also acts as the liaison between video and editorial to create new, engaging video segments and series.
Lauren's obsession with pop culture and Hollywood's elite started back when the Olsen twins coined the phrase "You got it, dude!" on Full House, Lizzie McGuire was Disney's It girl, and MTV actually played music videos. After interning at MTV News, Lauren landed a job on the video production team at SheKnows. She quickly worked up the ranks from production assistant to associate producer to lead producer on campaigns, but yearning to get even closer to Hollywood, she couldn't stop there. Lauren began hosting the daily entertainment show The Buzz, interviewing celebrities one-on-one and covering red carpets and events. She soon began contributing to the Entertainment channel and learning the ropes of editorial.
When Lauren isn't busy following celebs on social media platforms, strategizing event and award show coverage or rubbin' elbows with the rich and famous, she's practicing her yoga (it's yoga practice, not yoga perfect!), catching up on her favorite CW shows and enjoying a good happy hour from time to time.
Kristine Cannon, Entertainment Editor
Kristine Cannon lends her talents to our SheKnows Entertainment sites, working closely with the SheKnows Entertainment manager to provide immediate coverage af anything and everything in the celebrity, film, music and television world.
A graduate of Northern Arizona University with a B.S. in journalism, Kristine traveled south to the Valley of the Sun where she began her career at a small publishing company overseeing two magazines and their respective websites. After spending a few years learning the ins and outs of print, she knew it was time to dive into the world of online media and join the SheKnows team.
While her nine-to-fives are spent writing and editing, her downtime is spent with a Blue Moon in hand at a select few music venues in Phoenix and Tempe, indulging in the best local music the Valley has to offer. She also loves spending quality time with her Diana Mini Lomography camera, blogging, shooting and editing video, satisfying her inner foodie at various eateries in the Valley and unashamedly catching up on pretty much every Bravo show in existence (especially Top Chef).
Whitney English, Senior Entertainment Editor and Celebrity Correspondent
Whitney seeks out, coordinates and films SheKnows' celebrity features, including Girl Crush, Celebody and Beauty Buzz. She also provides red carpet coverage and contributes articles to the Entertainment channel.
After graduating with a degree in broadcast journalism from the University of Arizona, Whitney put all her years of tabloid-reading and MTV-watching to good use as an entertainment reporter at E! Networks. At E!, she spent four years interviewing celebrities, co-hosting The Hollywood Party Girl Podcast and chasing the latest celeb gossip. Now, as the senior entertainment editor and celebrity correspondent at SheKnows, Whitney spends her time chatting with A-listers about their latest flicks, rocking the red carpet at awards shows and getting in-depth, at-home interviews with your favorite female stars.
When she's not consumed in the world of Hollywood, Whitney likes to hike Runyon Canyon, get her "om" on at yoga, and check out the best brunches in Weho. Though she loves pretty much any and all television shows, her must-watch list includes Gossip Girl, Mad Men, True Blood, GIRLS, Game of Thrones, The Real Housewives (all of them), 30 Rock, Parks and Recreation, Modern Family, Happy Endings, New Girl and Saturday Night Live.
Catherine Conelly, Beauty and Love Editor
Catherine oversees the Beauty and Love channels and family of sites for SheKnows. She is also the lead editor for PattiKnows.
Catherine's experience in publishing started one summer in Boston where she completed an internship for a small publishing company. After returning to her west coast roots to finish her degree in creative writing, her first love, she came across an internship opportunity with SheKnows, where she eventually began a full time role as a junior editor. Today she rocks "Beauty and Love Editor" on her business cards. She works closely with the entertainment team to produce interactive editorial content with featured celebrities — specifically Girl Crush, which aims to showcase women not only as famous faces but as relatable and inspirational women. When it comes to her skin, she's a bit of a hippie who often opts for all natural products. However, she doesn't discriminate. Oh, and she's a jean junkie with close to 50 pairs of all shapes and sizes in her closet. Aside from working at SheKnows she stays active as an amateur yogi, a runner and a hiker, but suffers the same fall-outs as any woman who says, "I'm going to get in the best shape of my life."
Brianna Martinez, Associate Beauty and Love Editor
Brianna assists Catherine with SheKnows Beauty and Love while also overseeing our How-To and Shopping channels.
As a recent graduate of Walter Cronkite School of Journalism, Brianna started off her journalism career as the features editor for her college newspaper her freshman year. Her sophomore year, she transitioned into editor-in-chief and her love for editing, and being an editor, grew into her career goal. She completed a yearlong internship with SheKnows before joining the team full time.
Though she's a native Phoenician, she loves traveling to breezy places with sunny coastlines, mainly Southern California. She's inspired by all things related to beauty, style and shopping. If it's glitter-encrusted, she's buying it. In her spare time, she doesn't mind a sweaty jog, an unnecessary shopping spree or an iced dirty chai latte. In the SheKnows office, you can catch her humming to a pop-y tune in her head while typing away with brightly colored nails.
Laura Willard, Parenting Editor
Laura oversees the growing family of SheKnows parenting sites, including the SheKnows Parenting channel, Real Moms Guide, Mommalogues, Pregnancy and Baby, and AllParenting.
Laura Willard is a law school grad who has successfully avoided using her education for six years and counting. She's a wife and an adoptive mom to two preschoolers who are, without a doubt, the cutest kids ever. Motherhood is the best job she never knew she wanted so much until she had it. She loves keeping up with the latest parenting news, trends and hot topics and absolutely loves her job.
Laura is a busy editor, writer and sometimes blogger. She is certain sarcasm is a language, so she's totally bilingual. She enjoys wine, walking on the beach and sleeping. (Sadly, she only has time for the first two.)
Christina Haller, Food and Travel Editor
Christina oversees the SheKnows Food channel and SheKnows Travel. She also oversees FabFood and ChefMom.
While currently a desert dweller, Christina likes to say her family is in Michigan (where she grew up), but her heart is in Minnesota (where she cheered for the Gophers and fell in love with the Land of 10,000 Lakes and her husband). She began her career as an advertising copywriter and food and travel writer, where her work has been published in Sunset, Food & Wine and Bon Appetit among others.
Michele Borboa, Health Editor
Michele Borboa, MS, is the Health & Wellness editor, overseeing SheKnows Health and SheKnows Diet & Fitness.
She has a master's degree in exercise science and health promotion, and served as an exercise therapist and fitness trainer for 15 years. Once an exercise fanatic, Michele has found that the key to true health and fitness is a balance between hard workouts and playtime with her kids. It's a good thing that Michele loves exercise because she also loves to eat. Combining her passion for fitness and food, Michele is also a personal chef and cookbook author who lives for healthy, gourmet meals. She is a food writer for SheKnows, ChefMom, and Fabulous Foods, and a blogger for Miso Vegan. Michele lives in beautiful Bozeman, Montana with her family and can't imagine life anywhere else.
Kelli Uhrich, Home and Living Editor
Kelli Uhrich oversees the Home, Living, Pets and Holidays coverage on SheKnows.com, as well as our gardening and home decor blogs.
Kelli Uhrich is an Arizona native with the classic "small town girl moves to the big city" story. She holds a Master of Business Administration degree from University of Phoenix and a Bachelor’s of Science degree in Interior Design from Northern Arizona University. Professionally, Kelli has worked in various industries such as recreation, hospitality, personal finance, custom home development, retail and even education. In addition to her professional background, Kelli has been a freelance writer for SheKnows and has managed her website and blog, A Happy Place Called Home. In her free time, you will probably find her at the nearest craft store, buried in some sort of creative project, baking and decorating cupcakes, or behind her laptop writing away. As the Home and Living Editor, she hopes to bring SheKnows readers practical and inspiring ideas for improving their homes and lives and looks forward to learning from the SheKnows creative team.
Jaime Fowler, SI Editor
Jaime provides editorial and strategic input and direction for sales integrations and oversees the SI team of contractors.
With a background in graphic design and marketing, plus a superhuman ability to organize and manage content, Jaime is a huge asset to our team. Jaime also produces a weekly cover story for SheKnows. Her cover stories embrace the spirit of the SheKnows reader. They feature the most creative ideas, the hottest topics or otherwise must-see ideas that can't be missed. Piñata cookie anyone?
When she isn't promoting, producing and breathing SheKnows content, she can be found living it up with her adorable dog Pixel, better known as Pixie Mae.
Lauren Millea, Consumer PR Associate
She manages all of SheKnows’ talent partnerships along with consumer PR.
Lauren Millea earned a degree in broadcast journalism from Arizona State University and now works as the consumer PR associate at SheKnows. Having dabbled in the music industry, she loves the field and comes to us from the music marketing division at CAA talent agency in LA. In her spare time she is working on a certification to teach ashtanga yoga. Namaste.
Tyler Kurbat, Editorial Assistant
In addition to overseeing the Music landing page, working with Lauren Swanson to keep the homepage updated and engaging, and writing human-interest pieces for the site, Tyler is bringing balance to the team in the form of a Y chromosome!
While earning his journalism degree at the University of Arizona, Tyler cut his writing chops at an extreme sports camp, heading up their communications and writing about backpacking trips, BMX and other adrenaline-junky endeavors. He prefers sleeping in a tent (but yes, he has a house, electricity, running water and all that city-slicker stuff), and believes life is more exciting when you're running around new places and occasionally sleeping on a mountain. No matter what, at the end of the day, he likes writing about people and all our crazy interactions.
Founders
Nancy J. Price, Cofounder
Nancy J. Price cofounded SheKnows in 1999.
In the midst of starting several businesses and launching several award-winning websites, she also served as editor-in-chief of four national print magazines.
Originally from the San Francisco Bay Area, she now lives in Arizona with her husband and four kids.
Betsy Bailey, Cofounder
Betsy Bailey cofounded SheKnows in 1999. She has served as editor-in-chief of four national print lifestyle magazines.
Betsy graduated from Ohio State University with a degree in English. Her career started on the cusp of the digital revolution. Before founding SheKnows in 1999, she was a freelance web designer with her own startup online media company (cofounded with Nancy Price) on the side.
Betsy lives with her husband and four children in Arizona. She is an avid bookworm and also loves cooking, knitting, blogging, camping, sightseeing and obsessively researching absolutely everything that is interesting to her.


