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With a marketing degree in hand but no desire to do the "salesy" stuff, Kristin Bustamante began pursuing a career in the publishing world with clients as diverse as a global technology company and a local startup magazine. Between all the opportunities that led her here, she met the perfect guy and made two perfect (depending on the day) children.
In her role as Editorial Director for SheKnows, Kristin oversees the brand's ever-expanding portfolio of women's and lifestyle websites, and focuses heavily on sales integrations across the sites. She truly has the greatest editing job in the world, working with a world-class team on an industry-leading website, creating real and relevant content for women, and constantly creating and challenging the written word.
Christi joined SheKnows in 2008 to help lead the creative offering and branding of the site. During her time with the company, she has been the driving creative force behind multiple site launches and redesigns and has defined the visual branding of the company. In addition, she oversees a team of designers responsible for everything from ad creative to in-house photo shoots.
Christi has more than 12 years of experience creating award-winning creative for clients, including Coca-Cola, Disney, Fairmont Hotels, Microsoft, Citibank, Aussie and more. Prior to SheKnows, she worked at icrossing, a digital marketing agency with a focus on search and connecting brands. Christi served as an organic search strategist and interactive designer. She helped develop and design search campaign strategies to help deliver on-target solutions for clients.
Senior Director, Marketing
Amy got the media bug from the early age of 7 when she did on-air movie reviews with her dad for Disney. From that point on she was hooked and has spent her career in the world of entertainment media, publishing and consumer brands.
In 2008 Amy started her own marketing company turning client content into consumer products, elevating their brands in the digital and consumer marketplace for major media companies like NBC Universal, Meredith, USA Networks and Bravo along with major CPG companies such as Kellogg’s, Dannon, Unilever and Kraft. She has launched publishing programs for Parks and Recs (NBC), Top Chef (Bravo), The Real Housewives series (Bravo) and Psych (USA Networks).
She created a full 360 program including integrated retail programs for Live Healthy America, a national wellness company that provides corporate programs for Fortune 500 companies, and took that same knowledge to Susan G Komen for the Cure where she launched both national and regional programs.
Prior to that, Amy spent most of her career at Meredith Corporation where she held various management roles across the company, from consumer and integrated marketing to interactive and digital; talent management; and publicity and publishing. Her accomplishments include launching New York Times best selling author Denzel Washington’s A Hand To Guide Me, Sandra Lee Semi-Homemade, The Sonoma Diet, Better Homes and Gardens, Food Network and HGTV branded properties.
Director, Video Production
Tim Owens is the Director of Video Production for SheKnows. Throughout his career he has worked on feature films, national commercials and broadcast television series. While at SheKnows, he has been instrumental in changing the face of internet video. His excellence in digital media has earned him six Emmy Awards in the Southwest regional chapter as well as several nominations. In all of his works, his skills as a director, producer, director of photography and editor are prominent. With a keen eye and vision for story telling Tim’s work has has to power to captivate and inspire an audience.
Manager, Human Resources
Prior to her current role at SheKnows, Renae was the HR Manager for NightHawk Radiology Services headquartered in Scottsdale, AZ. She has 20 years of human resources experience as an HR director, manager and consultant covering the areas of recruiting, employee relations, performance management, compensation, benefits and training.
Renae received her bachelor’s degree in Speech Communication from St. Cloud State University. She has also earned the SPHR designation from the Society for Human Resource Management.