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Vice President, Marketing & Sales Strategy
Zach Alter is a SheKnows veteran, having been at the company since 2005 and serving in a multitude of roles during that time. Holding previous positions in both marketing and sales, he has led the company's Sales Strategy efforts since 2008. In his current role, Zach works internally with various departments – content, ad operations, business development and video – to create, package, and deliver engaging ad opportunities to clients and marketing partners. Additionally, Zach is responsible for campaign execution and success and identification and development of emerging ad products and opportunities.
Born and raised in Michigan, Alter holds a BS in Marketing from the WP Carey School of Business at Arizona State University.
Vice President, Marketing
Jennifer Gaonach spent the past 13 years of her career in digital, focused on audience development, engagement and retention strategies across the web, mobile, social, email and apps. Prior to joining SheKnows, Jennifer oversaw online consumer marketing for several of Condé Nast's top lifestyle brands, including Epicurious, Gourmet and Brides. There, she ran integrated events at the White House and the Empire State Building and drove triple-digit audience growth across key web, app and social channels.
Before entering the media space, she managed last-minute merchandising at Travelocity, worked for several tech startups (including one of the first social networks) and began her career as a publicist for Simon & Schuster and Random House.
Jennifer teaches marketing classes for MediaBistro, has been recognized with marketing awards from Media Industry News (MIN) and Online Media Marketing & Advertising (OMMA), and has been named Condé Nast marketer of the year. Jennifer graduated from Fairfield University with a BA in Communications and lives in New York City.
Vice President, Ad Ops
Jana Massey is an online ad industry veteran of 15 years. Prior to SheKnows, she served as Sr. Director of Ad Operations for BUZZMEDIA. In earlier years, she has played pivotal Ad Ops roles at burgeoning young start-ups such as Edmunds.com and IGN, helping to solidify their status as mature media companies by using her expertise in ad serving, inventory forecasting and emerging technologies to establish scalable and process-oriented departments. Jana’s diverse background includes acting as the Sr. Director of Media Operations for Traffic Marketplace, a leading online ad network, as well as consulting for AdMonsters Professional Services.
Vice President, Platform Sales
A seven-year veteran of SheKnows, Patti started in the development department where her drive for streamlining process and establishing true metrics to inform business decisions propelled her rise to Director of Post Sales and Ad Operations.
As Director, Patti used her expertise in Agile Development practices to establish a unique team with a focus on commitment, continual improvement and excellence. Following the acquisition of SheKnows, Patti orchestrated the seamless migration from legacy DFP/AdOps systems to DFP Premium/DSM.
In her new role as Vice President of Platform Sales Patti is responsible for building, maintaining and optimizing high quality advertising inventory while forging new paths into the programmatic space.
Vice President, West Coast Sales
Prior to her current role as Vice President of West Coast Sales at SheKnows, Spitz spent seven years at iVillage, most recently as the Director of West Coast Sales. During her tenure at iVilllage, she cultivated new studio, automotive and consumer electronics partnerships, as well as led the charge in selling several multi-platform NBC Universal programs.
A veteran in the space, Spitz started her online career 13 years ago on the agency side. She served as VP Group Director at MEC running accounts such as AT&T, Colgate Palmolive, Sears and Paramount Pictures. Before that, Spitz was one of the first employees at Avenue A New York (known at the time as iBalls). After graduating with a double major in English and French, she worked for two years at McKinsey and Company.
Originally from New Jersey, Spitz now resides in Los Angeles with her husband and two children.
Director, Midwest Sales
Brett Jesso has more than 15 years of experience in online and offline advertising sales. In his role as SheKnows’ Director of Midwest Sales, Brett leads the company’s field sales organization and manages all aspects of the regional sales function: account planning, new account acquisition, identifying incremental revenue opportunities and proposing programs that meet client needs.
Prior to SheKnows, Brett led Midwest sales for BlogHer, serving clients that included Kellogg’s, McDonald’s and Mary Kay. His previous experience also includes working in digital sales at Electronic Arts, WebMD, Rodale and AOL. Brett received his Master’s in Business Administration from DePaul University, and his B.S. in Advertising from the University of Illinois at Urbana-Champaign.