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Vice president, corporate development and general counsel
Prior to joining SheKnows, Kurt Donnell was an attorney with nationally prominent law firms Ballard Spahr LLP and Jones Day. Kurt focused his practice on mergers and acquisitions, joint ventures and securities offerings, and counseled clients on a wide range of general corporate matters.
At SheKnows, Kurt leads corporate development initiatives, including strategic partnerships and licensing and identification of growth opportunities, and he manages the company’s business development team. He is also responsible for all company legal matters, including contract negotiation and corporate governance.
Kurt earned his J.D. from the University of Virginia School of Law and holds master's and bachelor's degrees in accounting from Miami University in Oxford, Ohio.
Vice president, product
Before joining the SheKnows team, Doug Ferguson served as the head of product and creative director in a variety of digital roles in New York City, most notably at Sony Online Entertainment, MTV Networks and Sling Media.
Most recently Doug spent the last three years with Prometheus Global Media (a division of Guggenheim Media), where he served as general manager of digital for Adweek and later as the VP of product at Billboard. During his tenure at PGM, he rebranded and relaunched Adweek's magazine and website, which quickly led to a 100 percent increase in unique visitors and page views. He then transitioned to Billboard to help with the relaunch and replatform of Billboard.com; Billboard.biz, a new mobile site; and the portal for the Billboard Music Awards.
Doug is a graduate of the University of Florida, and his specialties and enthusiasm lie in interaction design, product development, mobile strategy, information architecture and all things related to the user experience that drives digital businesses.
Doug has been nominated for an interactive Emmy Award for the online/on-air game SimulClash, and won the 2003 Beacon Award for Best Community Site, supporting the "Fight for Your Rights" pro-social campaign on MTV.com.
Vice president, technology
Jared Canova began working with technology at a young age when his father brought home a Tandy Color Computer 2. He and his brother would enter programs from Rainbow Magazine, and technology quickly became a passion.
Prior to joining SheKnows, Jared most recently led the web development team at Fender Musical Instruments Corporation. Working with internet service providers and telecommunications companies starting in 1996, he transitioned into custom software development and online marketing in 2007, and hasn't looked back.
Opting not to study technology in college, Jared received a BS in business administration from Arizona State University.
Vice president, East Coast sales
Zach Alter is a SheKnows veteran, having been at the company since 2005 and serving in a multitude of roles since that time. Zach has led the company's sales strategy efforts since 2008. In his current role, Zach works internally with various departments – content, ad operations, business development and video – to create, package and deliver engaging ad opportunities to clients and marketing partners. Additionally, Zach is responsible for campaign execution as well as success and identification and development of emerging ad products and opportunities.
Born and raised in Michigan, Zach holds a BS in marketing from the WP Carey School of Business at Arizona State University.
Vice president, marketing
Jennifer Gaonach spent the past 13 years of her career in digital, focused on audience development, engagement and retention strategies across the web, mobile, social, email and apps. Prior to joining SheKnows, Jennifer oversaw online consumer marketing for several of Condé Nast's top lifestyle brands, including Epicurious, Gourmet and Brides. There she ran integrated events at the White House and the Empire State Building and drove triple-digit audience growth across key web, app and social channels.
Before entering the media space, she managed last-minute merchandising at Travelocity, worked for several tech startups (including one of the first social networks) and began her career as a publicist for Simon & Schuster and Random House.
Jennifer teaches marketing classes for MediaBistro, has been recognized with marketing awards from Media Industry News (MIN) and Online Media Marketing & Advertising (OMMA) and has been named Condé Nast marketer of the year. Jennifer graduated from Fairfield University with a BA in communications and lives in New York City.
Vice president, ad ops
Jana Massey is an online ad industry veteran of 15 years. Prior to SheKnows, she served as senior director of ad operations for BUZZMEDIA. In earlier years, she has played pivotal ad ops roles at burgeoning young start-ups such as Edmunds.com and IGN, helping to solidify their status as mature media companies by using her expertise in ad serving, inventory forecasting and emerging technologies to establish scalable and process-oriented departments. Jana's diverse background includes acting as the senior director of media operations for Traffic Marketplace, a leading online ad network, as well as consulting for AdMonsters Professional Services.
Vice president, West Coast sales
Prior to her current role as vice president of West Coast sales at SheKnows, Carine Spitz spent seven years at iVillage, most recently as the director of West Coast sales. During her tenure at iVilllage, she cultivated new studio, automotive and consumer electronics partnerships, as well as led the charge in selling several multi-platform NBC Universal programs.
A veteran in the space, Carine started her online career 13 years ago on the agency side. She served as VP group director at MEC, running such accounts as AT&T, Colgate Palmolive, Sears and Paramount Pictures. Before that, Carine was one of the first employees at Avenue A New York (known at the time as iBalls). After graduating with a double major in English and French, she worked for two years at McKinsey and Company.
Originally from New Jersey, Carine now resides in Los Angeles with her husband and two children.
Director, Midwest sales
Brett Jesso has more than 15 years of experience in online and offline advertising sales. In his role as SheKnows' director of Midwest sales, Brett leads the company's field sales organization and manages all aspects of the regional sales function: account planning, new account acquisition, identifying incremental revenue opportunities and proposing programs that meet client needs.
Prior to SheKnows, Brett led Midwest sales for BlogHer, serving clients that included Kellogg's, McDonald's and Mary Kay. His previous experience includes working in digital sales at Electronic Arts, WebMD, Rodale and AOL. Brett received his master's in business administration from DePaul University and his BS in advertising from the University of Illinois at Urbana-Champaign.