Demographic

Reaching nearly 41 million* engaged women each month, SheKnows is recognized as a leading information and community source for women on the web. The SheKnows audience is engaged, informed, and interested in learning more about each other, themselves, and the brands and products that can make their lives easier, more rewarding and fun!

Who is the Sheknows User?

Gender: 92% Female

Age: 73% 18-49

Education:  79% attended college

Household Income: 54% $50k+, 16% 100k+

Have Children in Household:  54%

Married: 66%

Employment: 54% full-time, 19% Stay at home mom

Loyalty:  78% visit several times a week

Online Behavior: 67% browse and shop online occasionally to often; 79% spend 11+ hours online each week

Social Behavior: Over 86% are active in social communities

*comScore, November 2012

Woman on a computer

She is...

A multi-faceted woman:

  • Attended college: Index 164*
  • Currently a full time employee: Index 153
  • Have shopped online: Index 165
  • Online at least once per day: Index 160

Woman in her 40s

A household CEO:

  • Have a household income of $75K-$100K: Index 289
  • Provides frequent advice related to household food and beverages: Index 148
  • Frequently provides advice on health & diet: Index 165
  • Frequently provides parenting and family advice: Index 140

Mom with daughter

A busy mom:

  • Have 2 children in the household: Index 247
  • Have children in the household: Index 156
  • Read Parenting magazine in the past month: Index 390
  • Are the head of the household: Index 222


US Traffic:

US Unique visitors for 2010