American Cancer Society is the exclusive relaunch sponsor of the SheKnows eCards section. This sponsorship has allowed ACS to position and align themselves with one of the most popular areas on SheKnows and promote their message of More Birthdays and Celebrations, by fighting and preventing cancer. eCards on SheKnows are broken into several categories, such as birthdays, holidays, love & romance, well wishes, and more. Users can easily navigate through all cards and categories to find the perfect card for their occasion.