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Why being an "Indie Woman" rules

Jamie Beckman is the lead blogger for the Sexcerpts blog on SheKnows.com. She has written about relationships, health and lifestyle trends for Redbook, USA TODAY, Men's Journal, Men's Health, Best Life and First for Women magazines, as w...

Successful and satisfied single ladies

The new "Indie Woman" isn't a sad-sack Bridget Jones type or a lovelorn shut-in. According to new research, childless women over 27 who live alone are successful, social and — most importantly — happy.
Hip single woman

When it comes to how American women live, the times, they are a-changin'. For the first time in history, less than half (49 percent) of adult women in the U.S. are married. Compare that to 50 years ago when 75 percent of all adult women were married. With so many single ladies making up the U.S. population, it's high time to readjust our perception of what it means to be a single, childless woman in the year 2013.

Let's tick off some unmarried woman stereotypes: Sad. Cat lady. Antisocial. Hates men. And those are just the ones we can think of off the top of our heads. A new poll from NBCUniversal Integrated Media’s The Curve Report shows that there are a ton of tropes about unmarried, childless women past the average marrying age of 27 who choose to live alone — "Indie Women" — that simply aren't true.

A few stereotype-busting facts

  • Seventy-seven percent of Indie Women agree that they are perfectly happy being single and only 27 percent agree that they would be happier than they are now if they had gotten married at age 27.
  • Indie Women are no more likely to own a cat and are actually a tiny bit less likely in the U.S. Twenty-seven percent of all women in the U.S. own a cat, while a slightly below index, 26 percent of Indie Women, own a cat.
  • Indie Women are the nation’s fastest-growing voting bloc (many experts credit single women for President Obama’s victory).
  • Indie Women contribute more than $1 trillion to the national economy annually and spend more per capita than any other type of woman on dining out, shelter (rent or mortgage), home furnishings, new cars, car leases, recreation, entertainment and apparel.

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